social media & you
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SOCIAL MEDIA & YOU
FEBRUARY 28, 2012
50% of people follow brands in social media
40% of companies admit to having no training or governance of social media
89% of agencies said they would use Facebook to advertise for their clients in 2012
50% of people follow brands in social media
50% of people follow brands in social media
40% of companies admit to having no training or governance of social media
89% of agencies said they would use Facebook to advertise for their clients in 2012
50% of people follow brands in social media
The Internet is becoming the town square for the global village of tomorrow.”“ Bill Gates
BIG PICTURE
Brain Solis
TYPES OF SOCIAL MEDIA
FACEBOOK like, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+ circles, hangoutsLINKEDIN groups, boards, recommendations
TERMINOLOGY
YouTube
YouTube
FourSquare
Google+
HR & Groups
Listen
Plan
Participate
Evaluate
HOW TO USESOCIAL MEDIA?
LISTEN
free & paid tools
PLAN
PARTICIPATE
EVALUATE
SOCIAL MEDIASNAPSHOTS
Rogue Tweet
Response
Reaction
A FEW TIPS
Have an editorial calendar to fall back on
to make managing it seem more… manageable
Measure results – Think ROE not ROI A FEW TIPS
Keep marketing messages to a minimumA FEW TIPS
Always play on the offenseA FEW TIPS
It is more than just a marketing team effortA FEW TIPS
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