social theater case studies

Copyright 2012

McDonald’s- Café con Leche

Social Theater Steps

1. Visit the Site

2. Share the Site on Facebook

Campaign Highlights 100% of Visit the Site Goal

Delivered 3% Share Rate 4% CTR on the Custom Skin

McDonald’s – Filet-o-Fish

Social Theater Steps1. Click the McDonald’s Banner to

Play Rich Media/Flash Game

Campaign Highlights 122% Delivery for Guaranteed

Game Plays/ Engagements 10% CTR to Client Site

Unilever – Clorox

Social Theater Steps

• Completed Video Views

• Like the Fan Page

Campaign Highlights

• 100% of Video View Goal Delivered

• 100% Like Goal Delivered

• 46% Like and Share Rate

• 13% CTR on the Custom Skin

Copyright 2013 4

Clorox SIZZLE

Social Theater Steps

• Completed Video View

• Like the Video

Campaign Highlights

• 100% of Completed Video View Goal Delivered

• 100% of Like Goal Delivered

• 37% Like the Video Engagement Rate

• 8% CTR to on the Custom Skin

Goya- Adobo Coupon Campaign

Social Theater Steps1. Print the Coupon/Recipe

Campaign Highlights 100% Coupon Download Goal

Delivered 45% Completion Rate 33% CTR on the Custom Skin

Goya- Low Sodium Chickpeas Campaign

Social Theater Steps1. Print the Coupon/Recipe

Campaign Highlights 100% Coupon Download Goal

Delivered 42% Completion Rate

Florida Lottery- US Hispanic

Social Theater Steps1. Visit the Florida Lottery Site

Campaign Highlights 100% Site Visit Site Goal Delivered 75% Click Through Rate

Florida Lottery- US Hispanic Holiday Campaign

Social Theater Steps1. Watch the Video

2. Visit the Site

Campaign Highlights 100% Visit the Site Goal Delivered 91% Click Through Rate 40,756 Completed Video Views as

Added Value

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ESPN Eurocopa Semi Finals Social Theater Steps

1. Visit the Site

2. Share the Site

Campaign Highlights 100% Visit the Site Goal Delivered 7% Share the Site Rate 6% CTR on the Custom Skin

Earned Media Projections 15,300 Clicked on the Skin Estimated Social Reach of the ESPN

in Mexico, Argentina, Colombia,

Chile, and Peru Site via Sharing on

Facebook: 1,510,060 Impressions

The Discovery Channel, Mexico Social Theater Steps

1. Visit the Site

2. Share the Site

Campaign Highlights 100% Visit the Site Goal Delivered 6% Share the Site Rate 5% CTR on the Custom Skin

Earned Media Projections 14,219 Clicked on the Skin Estimated Social Reach of the

Discovery Mexico Site via Sharing on

Facebook: 928,060 Impressions

The Discovery Channel, Mexico

Social Theater Steps1. Watch the Video

2. Visit the Site

Campaign Highlights 100% Video View Goal Delivered 40% Visit the Site Rate 8% CTR on the Custom Skin

A&E– Storage Wars Social Theater Steps

1. Completed Video View

2. Facebook Fan Page Like or Share the

Video

Campaign Highlights Campaign ran in 3 Markets: Mexico,

Argentina, and Colombia 100% Completed Video View

Goal Delivered 20% Like Rate 120% Facebook Fan Page Likes Goal

Delivered

A&E– Storage Wars 2 Social Theater Steps

1. Completed Video View

2. Facebook Fan Page Like or Share the

Video

Campaign Highlights Campaign ran in 4 Markets: Mexico,

Argentina, Brazil, and Colombia 103% Facebook Fan Page Likes Goal

Delivered 17% Like Rate

Universal – Despicable Me 2

Social Theater Steps

• Completed Video View

• Facebook Video Share/Fan Page Like

Campaign Highlights

• 100% of Completed Video View Goal Delivered

• 26% Like and Share Engagement Rate

• 2% Custom Skin Engagement Rate

Universal - Oblivion

Social Theater Steps

• Watch the Video on

Cell phone

Campaign Highlights

• 100% of Video View

Goal Delivered

Consolidated Credit Counseling Services Social Theater Steps

1. Completed Video View

2. Facebook Fan Page Like or Video Share

Campaign Highlights 100% Completed Video View

Goal Delivered 5% Like or Share Rate 8% CTR on the Custom Skin

Earned Media Highlights 1,082 Completed Video Views as Added Value Social Reach via Members who Liked or Shared

Consolidated Credit: 264,600 3,429 Clicks on the Skin

MilkPEP – Proyecto Desayuno

Social Theater Steps1. Watch the Got Milk? Video

2. Like Got Milk? or Share the

Video on Facebook

Campaign Highlights 145% Delivery for Guaranteed

Completed Video Views 103% Delivery for Like and

Share 72% Engagement Rate for Likes

4% CTR on Skin to Client Site

Milk PEP Campaign Summary- Arranca con Energia

Social Theater Steps1. Watch the Got Milk? Video

2. Like Got Milk? On Facebook

Campaign Highlights 100% of Clicks to Client Site

Goal Delivered. 100% Delivery for Like and

Share 9% Like Engagement Rate 52% CTR on Skin to Client Site

MilkPEP – Breakfast Week

Social Theater Steps

• Completed Video Views

• Visit the Site

• Share the Video or Like the Fan Page

Campaign Highlights

• 100% of Video View Goal Delivered

• 100% Visit the Site Goal Delivered

• 88% Visit the Site Rate

• 2% Like and Share Rate

• 11% CTR on the Custom Skin

Copyright 2013 20

Campaign: “Seu pai mais smart”

Objective: Drive 30k users to application’s landing page

Results• 43.187 Full Views• 32.964 site visits• CTR 8,38%

Vivo: Father’s day application

17Copyright 2011 Confidential

Di Santini - Shoe Store - 40+ stores in Brazil

Social Theater Steps

1. Facebook Fan Page2. Like Completed Video View

Campaign Highlights 120% of Completed Video

View 32% Like Engagement Rate

(70% growth) CTR 2.97% to Client Site

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Copyright 2011 Confidential

Arno – Turbo Silêncio

Case: “Adiós Mosquitos”

Campaign ran exclusively on facebook. The objective was to gain likes for their fan page and get users to run an application.

The goal was to reach 4,000 likes in 2 days.

Campaign Highlights

19,399 views 4,222 liked the fan page 22% engagement rate

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Modelo Especial Social Theater Steps

1. Completed Video View

2. Facebook Video Share +

Facebook Fan Page Like

Campaign Highlights 100% of Completed Video View

Goal Delivered 7% Like Rate 6% Video Share Rate Over 5% CTR to Client Site

Sara Lee Deli Social Theater Steps

1. Completed Video View

2. Facebook Video Share +

Facebook Fan Page Like

Campaign Highlights 100% of Completed Video View

Goal Delivered Over 23% Share + Like Rate Over 4% CTR to Client Site

Capital One– Mascot Challenge Social Theater Steps

1. Completed Video View

2. Click to Capital One Voting Site

3. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 86% CTR to Voting Site 32% Video Share Rate 5% CTR on Custom Skin

Social Theater Steps1. Guaranteed Application Installs

Campaign Highlights 100% of Application Install

Goal Delivered Within first 24 hours, there were

200 app installs. Of those 200

people, they invited 300 friends

to play and made 1,000 sports

picks!

SportsPicker

Clinique – 3 Step Social Theater Steps

1. Facebook Fan Page Like

2. Facebook Application Install

Campaign Highlights Over 40% Like Engagement Rate Over 70% App Install

Engagement

Sony Ericsson – XPlay Social Theater Steps

1. Facebook Fan Page Like

2. Completed Video View

3. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 11% Video Share Rate 11% Like Engagement Rate

17% CTR to Client Site

Social Theater Steps1. Completed Video View

2. Facebook Video Share +

Facebook Like Promotion

Campaign Highlights 100% of Completed Video View

Goal Delivered 25% Video Share + Like

Engagement Rate 10% CTR to Client Site

Sony Ericsson – XPERIA PLAY

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

Campaign Highlights 100% Video View Goal Delivered 19% Like Rate Over 3% CTR on Custom Skin

NBC – The Voice

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

Campaign Highlights 100% Video View Goal Delivered 30% Like Rate Over 4% CTR on Custom Skin

NBC – SMASH

NBC – Whitney

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

Campaign Highlights 100% of Completed Video View

Goal Delivered 21% Like Rate

Over a 6% CTR to Client Site

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

Campaign Highlights 100% of Completed Video

View Goal Delivered 37% Like Rate

NBC – The Playboy Club

Fox Searchlight – The Art of Getting By Social Theater Steps

1. Completed Video View

2. Facebook Fan Page Like

3. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 25% Like Rate 6% Video Share Rate

5% CTR to Client Site

CBS Films – Woman in Black

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

Campaign Highlights 100% Video View Goal Delivered

8% Like Rate Over a 2% CTR to Client Site

Warner Home Video – Green Lantern Social Theater Steps

1. Completed Video View

2. Facebook Video Share

3. Quiz Completions

4. Facebook Quiz Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 9% Video Share Rate 9% Quiz Share Rate

5% CTR to Client Site

Anchor Bay Films – Daydream Nation

Social Theater Steps1. Completed Video View

2. Facebook Fan Page Like

3. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 14% Like Rate 5% Video Share Rate

9% CTR to Client Site

ABC Family – Secret Life of the American Teenager Social Theater Steps

1. Completed Video View

2. Quiz Completions

Campaign Highlights 100% of Completed Video View

& Quiz Goal Delivered 5% CTR to Client Site

ABC Family – Switched at Birth Social Theater Steps

1. Completed Video View

2. Quiz Completions

3. Facebook Quiz Share

Campaign Highlights 100% Quiz Completion Rate Over a 6% CTR to Client Site

ABC- Winter Wipeout Social Theater Steps

1. Completed Video Video

2. Facebook Fan Page Like

3. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered 21% Like Rate 10% Video Share Rate

Over a 5% CTR to Client Site

Paramount – Paranormal Activity 2 Social Theater Steps

1. Completed Video View

2. Facebook Fan Page Like

3. Quiz Completions

4. Facebook Quiz Share

Campaign Highlights 100% of Completed Video View

& Quiz Goal Delivered 8% Like Rate 5% Quiz Share Rate

5% CTR to Client Site

Social Theater Steps1. Completed Video View

2. Quiz Completions

3. Video Share + Facebook Fan

Page Like

Campaign Highlights 100% of Completed Video View

& Quiz Goal Delivered 9% Video Share and Like Rate 2% CTR on Custom Skin

Sony Pictures – Anonymous

Sony Pictures– Zookeeper Social Theater Steps

1. Completed Video View

2. Video Share + Facebook Fan Page Like

Campaign Highlights 100% of Completed Video View

Goal Delivered 23% Video Share + Like Rate

Sony Pictures– Zookeeper Social Theater Steps

1. Completed Video View

2. Game Play

Campaign Highlights 100% of Completed Video View

Goal Delivered 86% Game Play Engagement Rate Over 8% CTR to Client Site

Fantasy Britney Spears/Elizabeth Arden

Social Theater Steps1. Completed Video View

2. Facebook Video Share

Campaign Highlights 100% of Completed Video View

Goal Delivered Over 19% Share Rate Over 6% CTR to Client Site

Lionsgate – Abduction

Social Theater Steps1. Completed Video View

2. Video Share + Facebook Fan Page Like

Campaign Highlights Completed Video View

Goal Delivered with 9% Overdelivery 16% Share + Like Rate

Over a 5% CTR to Client Site

Clinique – Turnaround Overnight Radiance Social Theater Steps

1. Facebook Application Install

2. Facebook Fan Page Like

Campaign Highlights Over 40% App Install

Engagement Rate Over 60% Like Engagement

Over 15% CTR on Clinique

Custom Skin

Social Theater Steps1. Guaranteed Clicks to Client Site

Campaign Highlights 100% of Clicks to Client Site

Goal Delivered 90% Engagement Click Through Rate

Blue Cross Blue Shield - GoalGetter

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Social Theater is committed to making every campaign a success for ourpartners, by offering the most cutting-edge adverting experiences

with the most engaging placements.

Social Theater guarantees deep engagement for all of our advertisers.

THANK YOU!

Contact: Juan Alduncin

Email: juan@socialtheater.com

Phone: 786-302-1195

Copyright 2012