socialmedia

Welcome to…

Hello? I’m trying to

reach Jennie

Why do we use Social Media?

¡ Get in touch with friends and family

¡ Access information

¡ Gives me a voice

Lets have a conversation!

¡  People want to be heard.

¡  People want to feel important.

Where do I start?

Where do I start?

¡  Listen. ¡  Who are you trying to reach?

¡  Where are they?

¡ Choose the best social media for your needs and your user’s.

Top Social Media Platform

Top Social Media Platform

I like something.

I’m doing #something.

I’m good at doing something. Watch me do

something.

Now what?

¡  It takes time.

¡  Provide something of value, or meet a need.

¡ Gain their trust.

¡ Make it accessible.

How?

¡  People need to know. ¡  Facebook ads

¡  #Hashtags

¡  Word of mouth

So all I have to do is post pictures or a

fun status?

What to do?

¡ Make yourself known, be engaged in conversation.

¡ Develop credibility.

¡  Tell a story, gain their sympathy.

¡ Call to action.

Your content should…

¡  Educate

¡  Entertain

¡  Inform

¡  Inspire

Social Media is about your user, and

their needs.

But I have a very limited budget. How much will it

cost me?

It all comes down to your

content, creativity and

time.

Lets put it to work…

Focus ¡ I want to have : ¡ Something tangible ¡ Something measurable ¡ Google Analytics ¡ Facebook Statistics

Focus ¡ Who are you talking to?

¡ Know everything you can about your audience so that you can provide rich content.

Focus ¡ Make a plan. ¡ Establish goals.

¡ Use the right social media. ¡ Depends on your audience.

¡ Engage with your audience. ¡ Time.

Success Story “Not Knowing”

Success Story ¡ 60.2% increase from

previous year.

Social Media is about your user, and

their needs.

Questions?

Thank you! Jennie Cortes

info@jenniecortes.com jenniecortes.com

Download the Presentation: http://www.slideshare.net/jenniecortes