socialmedia
DESCRIPTION
The power of social media.TRANSCRIPT
Welcome to…
Hello? I’m trying to
reach Jennie
Why do we use Social Media?
¡ Get in touch with friends and family
¡ Access information
¡ Gives me a voice
Lets have a conversation!
¡ People want to be heard.
¡ People want to feel important.
Where do I start?
Where do I start?
¡ Listen. ¡ Who are you trying to reach?
¡ Where are they?
¡ Choose the best social media for your needs and your user’s.
Top Social Media Platform
Top Social Media Platform
I like something.
I’m doing #something.
I’m good at doing something. Watch me do
something.
Now what?
¡ It takes time.
¡ Provide something of value, or meet a need.
¡ Gain their trust.
¡ Make it accessible.
How?
¡ People need to know. ¡ Facebook ads
¡ #Hashtags
¡ Word of mouth
So all I have to do is post pictures or a
fun status?
What to do?
¡ Make yourself known, be engaged in conversation.
¡ Develop credibility.
¡ Tell a story, gain their sympathy.
¡ Call to action.
Your content should…
¡ Educate
¡ Entertain
¡ Inform
¡ Inspire
Social Media is about your user, and
their needs.
But I have a very limited budget. How much will it
cost me?
It all comes down to your
content, creativity and
time.
Lets put it to work…
Focus ¡ I want to have : ¡ Something tangible ¡ Something measurable ¡ Google Analytics ¡ Facebook Statistics
Focus ¡ Who are you talking to?
¡ Know everything you can about your audience so that you can provide rich content.
Focus ¡ Make a plan. ¡ Establish goals.
¡ Use the right social media. ¡ Depends on your audience.
¡ Engage with your audience. ¡ Time.
Success Story “Not Knowing”
Success Story ¡ 60.2% increase from
previous year.
Social Media is about your user, and
their needs.
Questions?
Download the Presentation: http://www.slideshare.net/jenniecortes