step-by-step guide to building a digital strategy

The Step-by-Step Guide

To Building Your

Digital Strategy Sundae

Digital Strategy & Ice Cream?

YES! Both require:

• Planning

• Innovation

• Taste for success

• Lots of hot fudge

Oops, that last one is just for

Sundaes.

Actually, maybe not?

The point is, you have to get

creative and

build a strategy before you can

enjoy the

benefits.

My sand castle rules, but I’d rather build a

sundae…

I know what an Ice Cream

Sundae is,

But what the heck is a

Digital Strategy?

We’re so glad you asked!

Ceeonsoft’s definition goes as follows:

A digital strategy is a company’s blueprint to the objectives, ideas and

execution for their presence in the digital world relating to customer experience

and engagement.

Let’s break it down and do that

“Step-by-step” thing…

Or… sprinkle-by-sprinkle, if you will

1. The Blueprint aka The Bowl Lay out a plan

Something to hold all of your goals and objections

Having a bowl (or plan)

makes for less clean-ups!

THE PLAN

More ice cream

I like it!

2. Objectives aka the Ice Cream Flavor What are your goals? What’s the endgame, the

ideal outcome? Make them generic or

specific Vanilla or Crazy Coffee

Toffee Creamy Crunch Surprise?

Is that last one real? Can we try it? Like, NOW?

3. Ideas aka the Toppings

Brain dump! Genius ideas come from brainstorming

overload Combine several ideas (and toppings of

course) to reach brilliance!

4. Execution aka the Spoon

Can’t enjoy the ice cream without the spoon!

Need the right tools to reap the benefits of your plan

CMS? Responsive Design? (we can help with that).

I’ve got the Ice Cream,

Ceeonsoft’s got the

Strategy!

5. Presence aka the Instagram Photo

In what light (or filter) do you want your customers to see you? Through Walden, as a funny brand?

Share your work, let people know about it so they can enjoy it too (don’t worry, the ice cream is all for you)

Courtesy via Instagram 2012

So, who’s hungry (for success)?

Download the full article

here!

For more on Ceeonsoft, or to get a consultation on building your own Digital Strategy, visit our website, give us a call or

shoot us an email! info@ceeonsoft.com

(603) 943-5194 www.Ceeonsoft.com