sxsw 2012 - nfc: i'd bump that

I'd Bump That NFC Growth from Play Will Pay

first … managing expectations

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First setting expectations

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Neither sexy nor a futuristic sci-fi technology

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“Today, NFC contactless mobile payment solutions, which may be prevalent in many emerging countries, is not a viable solution in the U.S.” --Paul Gelb, Razorfish 2007

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Growth and impact of NFC had been stifled by the competitive situation already in place, not by

a lack of infrastructure to support it…

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Buzz worthy today

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Tech giant uber-disruptors are all investing in it

In their hands NFC yields an opportunity exponentially larger than transaction fees

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“… created a $10 trillion opportunity as offline and online commerce blends together. The key is arming merchants with the right tools and data.” --John Donahoe, EBay CEO 2011

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I just broke my resolution not to say big data

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Let’s get nerdy… problem today not infrastructure but game theory

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What is needed is a game changer

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A mobile game changer

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NFC can transform the World Wide Web into a Web that is World Wide

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Reimagining the universal remote

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Enhancing the scrapbooking phenomenon

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Providing a dealership anywhere

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Additional hurdles remain for payments

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You have likely started to think, if not scream out

loud, about privacy issues

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Security likely a greater challenge than privacy for NFC

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Competition for market share reduces enterprise & consumer hardware challenge

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Even more exciting is the potential for new complimentary industries …