sxsw highlights 2013

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HIGHLIGHTS FRA SXSW 2013 – HUSET MARKEDSFØRING

The Internet of ThingsNiels Chr. Møller, CEO Fluid A/S.

One ECO-System

Any Device

Place

Time

One

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0pFcaQBJBK2LHM&tbnid=EN0yTDUvknyEwM:&ved=0CAUQjRw&url=http://stupiddope.com/2013/01/08/polaroid-im1836-android-powered-smart-camera/&ei=7n5lUe21FYTcsgbb8IG4DA&bvm=bv.44990110,d.Yms&psig=AFQjCNFbRNYGwM9QieuB-wZwVBhCwul0hQ&ust=1365692500231544
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0pFcaQBJBK2LHM&tbnid=EN0yTDUvknyEwM:&ved=0CAUQjRw&url=http://stupiddope.com/2013/01/08/polaroid-im1836-android-powered-smart-camera/&ei=7n5lUe21FYTcsgbb8IG4DA&bvm=bv.44990110,d.Yms&psig=AFQjCNFbRNYGwM9QieuB-wZwVBhCwul0hQ&ust=1365692500231544
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1fNxLHLv7dg66M&tbnid=Jx2bqgtN7WJbmM:&ved=0CAUQjRw&url=http://www.internetretailer.com/2011/07/08/nike-says-better-web-sites-translate-higher-sales&ei=0nhlUZeFGOnO0QXHgoGQBA&bvm=bv.44990110,d.bGE&psig=AFQjCNHauR8lDN7x0hmKYZdOl5jSL7RnSw&ust=1365690946287773
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1fNxLHLv7dg66M&tbnid=Jx2bqgtN7WJbmM:&ved=0CAUQjRw&url=http://www.internetretailer.com/2011/07/08/nike-says-better-web-sites-translate-higher-sales&ei=0nhlUZeFGOnO0QXHgoGQBA&bvm=bv.44990110,d.bGE&psig=AFQjCNHauR8lDN7x0hmKYZdOl5jSL7RnSw&ust=1365690946287773

Device Sensors

Sensing

Observing

Communicating

Interacting

Tracking

Behavior

Product

Location

Situation

Real-Time

Data-Driven

Decision Analytics

Targeting users

Just-in-Time (Not Just-in-Case)

One ECO-System

New Products

Media

Business Models

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0pFcaQBJBK2LHM&tbnid=EN0yTDUvknyEwM:&ved=0CAUQjRw&url=http://stupiddope.com/2013/01/08/polaroid-im1836-android-powered-smart-camera/&ei=7n5lUe21FYTcsgbb8IG4DA&bvm=bv.44990110,d.Yms&psig=AFQjCNFbRNYGwM9QieuB-wZwVBhCwul0hQ&ust=1365692500231544
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0pFcaQBJBK2LHM&tbnid=EN0yTDUvknyEwM:&ved=0CAUQjRw&url=http://stupiddope.com/2013/01/08/polaroid-im1836-android-powered-smart-camera/&ei=7n5lUe21FYTcsgbb8IG4DA&bvm=bv.44990110,d.Yms&psig=AFQjCNFbRNYGwM9QieuB-wZwVBhCwul0hQ&ust=1365692500231544
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1fNxLHLv7dg66M&tbnid=Jx2bqgtN7WJbmM:&ved=0CAUQjRw&url=http://www.internetretailer.com/2011/07/08/nike-says-better-web-sites-translate-higher-sales&ei=0nhlUZeFGOnO0QXHgoGQBA&bvm=bv.44990110,d.bGE&psig=AFQjCNHauR8lDN7x0hmKYZdOl5jSL7RnSw&ust=1365690946287773
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1fNxLHLv7dg66M&tbnid=Jx2bqgtN7WJbmM:&ved=0CAUQjRw&url=http://www.internetretailer.com/2011/07/08/nike-says-better-web-sites-translate-higher-sales&ei=0nhlUZeFGOnO0QXHgoGQBA&bvm=bv.44990110,d.bGE&psig=AFQjCNHauR8lDN7x0hmKYZdOl5jSL7RnSw&ust=1365690946287773
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-WJ-Xw0bV0LcZM&tbnid=-V05-2NsD_KtOM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/File:Smart_Move_Logo.jpg&ei=CJ9lUeXcG4HXtAa36YDICg&psig=AFQjCNEipR69LftWyzBeLKKm4bPsT_i4DA&ust=1365700714511524
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-WJ-Xw0bV0LcZM&tbnid=-V05-2NsD_KtOM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/File:Smart_Move_Logo.jpg&ei=CJ9lUeXcG4HXtAa36YDICg&psig=AFQjCNEipR69LftWyzBeLKKm4bPsT_i4DA&ust=1365700714511524

”I don’t want more no-compatible products. I want one remote to control them all”

Josh Clark, Global Moxie, Principal

Featured Speaker, SXSW 2013

HIGHLIGHTS FRA SXSW 2013

The Disappearing User Interface

The Best Interface

is No Interface

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Yu96QS8KXshobM&tbnid=P2Mm_DRQToViSM:&ved=0CAUQjRw&url=http://adamsun.en.made-in-china.com/product/EMgxNOXYCuVh/China-Universal-Remote-Control-KT-508-.html&ei=c61lUdf0MMTgtQaw9YHgCg&psig=AFQjCNFnppB4lAkUquOnFTlD1y9NKBJTYw&ust=1365704373878904
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Yu96QS8KXshobM&tbnid=P2Mm_DRQToViSM:&ved=0CAUQjRw&url=http://adamsun.en.made-in-china.com/product/EMgxNOXYCuVh/China-Universal-Remote-Control-KT-508-.html&ei=c61lUdf0MMTgtQaw9YHgCg&psig=AFQjCNFnppB4lAkUquOnFTlD1y9NKBJTYw&ust=1365704373878904
http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_detailpage
http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_detailpage

Google Glass

•Take pictures

•Records what you see

•GPS / Directions

• Send messages

•Ask

•Translate

• Share

http://www.youtube.com/watch?v=v1uyQZNg2vE&feature=player_embedded
http://www.youtube.com/watch?v=v1uyQZNg2vE&feature=player_embedded

HIGHLIGHTS FRA SXSW 2013

When Your API is Your Product

What is an API?

SW to SW Interface

Public or

Restricted Access

Real-Time

“We want to be

the location layer

on the internet….

and our API is predominant

to our business”

Dennis Crowley, FoursquareCEO, co-founder

SXSW 2013 Keynote

OUYA

“Anyone with

a great gaming idea

should be able to

create a game”

Founder and CEO

Game Industry Veteran

SXSW 2013 Keynote

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QDC9BAFU9koLKM&tbnid=O9ymSnyboQZBCM:&ved=0CAUQjRw&url=http://techcrunch.com/2013/03/11/i-would-like-ouya-to-be-on-every-television-says-ouyas-julie-uhrman/&ei=v8plUZXjCYzbsgbGhIGoAg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QDC9BAFU9koLKM&tbnid=O9ymSnyboQZBCM:&ved=0CAUQjRw&url=http://techcrunch.com/2013/03/11/i-would-like-ouya-to-be-on-every-television-says-ouyas-julie-uhrman/&ei=v8plUZXjCYzbsgbGhIGoAg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fhMqqtzZBVGMMM&tbnid=r-VWqgJcM3jJaM:&ved=0CAUQjRw&url=http://mo.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2013/03/11/sxsw_keynote_ju.html&ei=1MplUdyLOM7Hswar_4CADg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fhMqqtzZBVGMMM&tbnid=r-VWqgJcM3jJaM:&ved=0CAUQjRw&url=http://mo.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2013/03/11/sxsw_keynote_ju.html&ei=1MplUdyLOM7Hswar_4CADg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213

OUYAEnabling Game Creators

Raised USD 8 mio.

in 48 hours

from 68.000 people(Crowd-funding)

23.000 game creators involved(Crowd-sourcing & Open Source)

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QDC9BAFU9koLKM&tbnid=O9ymSnyboQZBCM:&ved=0CAUQjRw&url=http://techcrunch.com/2013/03/11/i-would-like-ouya-to-be-on-every-television-says-ouyas-julie-uhrman/&ei=v8plUZXjCYzbsgbGhIGoAg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QDC9BAFU9koLKM&tbnid=O9ymSnyboQZBCM:&ved=0CAUQjRw&url=http://techcrunch.com/2013/03/11/i-would-like-ouya-to-be-on-every-television-says-ouyas-julie-uhrman/&ei=v8plUZXjCYzbsgbGhIGoAg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fhMqqtzZBVGMMM&tbnid=r-VWqgJcM3jJaM:&ved=0CAUQjRw&url=http://mo.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2013/03/11/sxsw_keynote_ju.html&ei=1MplUdyLOM7Hswar_4CADg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213
http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fhMqqtzZBVGMMM&tbnid=r-VWqgJcM3jJaM:&ved=0CAUQjRw&url=http://mo.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2013/03/11/sxsw_keynote_ju.html&ei=1MplUdyLOM7Hswar_4CADg&bvm=bv.44990110,d.Yms&psig=AFQjCNFdBVtLZoQB4NPtgMzShljFPFiIEQ&ust=1365711906543213

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