the bacon system - session ten - social media
Post on 12-Apr-2017
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Social MediaSocial media has been broadly defined to refer to the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, and build relationships. - Wikipedia www.baconcoach.com/learn
Why Use Social Media?
Distribute Your Content - Create Connectionswww.baconcoach.com/learn
Social Media Points
Like = 1
Comment = 5
Share = 25
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It Starts With A Strategy
Distribute With A Purposewww.baconcoach.com/learn
Social Media Strategy
Where Are Your Ideal Clients?
Where Are They?
What Are They Consuming?
What Kind Of Content They Engaging With? www.baconcoach.com/learn
Social Media Strategy
You Have The Content
Deliver The Content
Get Engagement
Get Them Back Home
Measure Responsewww.baconcoach.com/learn
Social Media CalendarPick And Choose
Platforms
Post When Published
Monitor & Respond To Engagement
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Social Media Research
Where Are Your People?www.baconcoach.com/learn
Where Are They?
What Platforms?
What Technologies?
What Content?
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Research Social Media
Reciprocal Links
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5 Major Platforms
Google+
Pinterestwww.baconcoach.com/learn
Bonus - PicturesImages Increase Engagement by 70%
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FacebookPersonal Profile - Friends
Business/Brand Pages
Post Content
Boost Post?
Share To Personal Profilewww.baconcoach.com/learn
LinkedInProfile - Personal
Business 2 Business (B2b)
Posts
Pulse
Groupswww.baconcoach.com/learn
TwitterOpen Networking
Search Terms - #Tags
140 Characters
Link Shorteners
Post Oftenwww.baconcoach.com/learn
Twitter News FeedHeadline • Link • #Hashtags
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Google+Personal & Business/Brand
Secret Sauce
Gets Indexed
Google Business
Post To Bothwww.baconcoach.com/learn
PinterestPersonal & Business
Pictures
Food, Fashion & Fun!
Link to Blog Post Pictures
Analyticswww.baconcoach.com/learn
Common Mistakes
Robo-Posting
Not Engaging
Not Measuring
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One Or All?That Depends On Your
Audience(s)
Try
Measure
Focuswww.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
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Drive TrafficContent = Back To The Home Base & Measure
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Pay To Play• Boost?
• Advertise?
• Reach New Audiences
• Target Look Alike Audiences
• Import LinkedIn Connections To Facebook
• Is It Worth It? Depends?
• Cheaper Than Google Adswww.baconcoach.com/learn
Research Options• Options
• Facebook Likes
• Clicks To Website
• Add To Email Lists
• Real Question?
• Measurable ROI?
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Trial & Error - Then Repeat
• Lather, Rinse, Repeat
• Measure Effectiveness
• Take Some Time
• Be Engaging
• Be A Human!
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
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