the changing nature of content - rob hinchcliffe

The sCARy but beautiful things that happen when communitiesand content collide

Created by EveryonePublished Everywhere

ROB HINCHCLIFFERushmore.fm@HInchcliffe

WE HAVEEVOLVEDSwitchboardrough copyweb 2.0what now?

What’s driving these new behaviours?What challenges do they create?how can we make the best of them?

EXPECTANCY

devices - the open web - omnipotent social_

EXPECTANCYCREATIVITYdigital natives - new environments - less dissent

EXPECTANCYCREATIVITY

technology

convergence - survival - amateurisation

EXPECTANCYCREATIVITY MONEY

technology

Spreadsheets and job titles!

...and permission

Text

OUR EXPERIENCESBECOME ATOMISED!

everyone can timetravel now!

OUR ATTENTIONIS FRAGMENTED!

attention needs to find its own level

NOTHING ISSACRED ANYMORE!

sometimes we need protecting from ourselves

WE HAVE TOWORK TOGETHER!

Synchronise watches!

DOUBLE FINE“It’s going to be an adventure...

both the process and the product.”

NETFLIX“I will eat your babies!”

THANK YOUROB@RUSHMORE.FMrobhinchcliffe.co.uk@HINCHCLIFFE