the changing nature of content - rob hinchcliffe
DESCRIPTION
TRANSCRIPT
The sCARy but beautiful things that happen when communitiesand content collide
Created by EveryonePublished Everywhere
ROB HINCHCLIFFERushmore.fm@HInchcliffe
WE HAVEEVOLVEDSwitchboardrough copyweb 2.0what now?
What’s driving these new behaviours?What challenges do they create?how can we make the best of them?
EXPECTANCY
devices - the open web - omnipotent social_
EXPECTANCYCREATIVITYdigital natives - new environments - less dissent
EXPECTANCYCREATIVITY
technology
convergence - survival - amateurisation
EXPECTANCYCREATIVITY MONEY
technology
Spreadsheets and job titles!
...and permission
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OUR EXPERIENCESBECOME ATOMISED!
everyone can timetravel now!
OUR ATTENTIONIS FRAGMENTED!
attention needs to find its own level
NOTHING ISSACRED ANYMORE!
sometimes we need protecting from ourselves
WE HAVE TOWORK TOGETHER!
Synchronise watches!
DOUBLE FINE“It’s going to be an adventure...
both the process and the product.”
NETFLIX“I will eat your babies!”
THANK [email protected]@HINCHCLIFFE