the future of user engagement through apps and iot

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Apps World Germany 2016

The Future of User Engagement Through Apps and IoT

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Greg WeingerProduct Line Manager, Engage@gweinger@urbanairship

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Trends

How

What

Where

Traditional Current Emerging

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Image credit: Soma Velayutham

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By the end of 2020, we project an installed base of 24 billion IoT devices worldwide, up from 4.2 billion in 2015.

BI Intelligence Report November 2015 #APPSWORLD #SEAMLESSEXPERIENCE

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25B Connected Devices, ~13B IoT

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Smartphone as Remote Control

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Estimated IoT Remote Installed Base

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Seamless User Experience

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• Location• Messaging• APIs• Data

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• Messaging• Location• Wallet

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In-Store

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Utility Real-Time Response Personalised Experience

Moments That Matter

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Real-time Action System

User Profile

Testing & Optimization

Events

Analytics & Segmentation

Messages

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FOOTBALL!!!

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1 Billion Notifications2 Billion Events

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Data Flows Everywhere

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Flexible APIs

• Intelligent limits & error messages• Comprehensive documentation • Sample code• Developer frameworks• Helper scripts• Built for scale

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You Will Create the Future@gweinger#seamlessexperience

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