the marriot
Post on 14-Jun-2015
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Jamie BlackburnADV 420
Background • 3900 Hotels • Begins in 1927 • Signature/Iconic
Luxury/Lifestyle/Modern/Extended stay/Timeshare/Marriot Golf
Goal• We want to create brand awareness and
increase loyal Marriott customers• Marriot Reward/Benefits• Gather Market Share and Data
Target Audience • Different Hotels• Different ages for different Marriot Hotel• Each hotel targets the needs to each customer • Business Travelers vs. Leisure travelers • Singles, Couples, Families
Digital Marketing Strategy
Media Outlets
• Social Media • Internet • Mobile Marketing
Mobile Marketing Strategy
Budget
• $2,500 per day • Google Adwords• Twitter • Facebook
Measuring Performance Indication
• Number of monthly reservations • Marriot reward points • New Face book likes, twitter, and pinterest
usage
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