the super-brand status: boosting engagement and sales with content marketing for social media

The Super Brand Status Boosting engagement and sales with content marketing

David UribeCo-founder & CMO at smartBeemo LLC

Miami Ad School Professor@david_digital

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Who’s actually doing content marketing these days?If you or your brand are not making money from it you’re not.

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Success these daysPaid audiences - Paid reach - Paid success

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One thing you should know about audiences81+% are useless unfaithful cheaters!

Joiners

Sharers

Advocates

83%

15,4%

1,5%

Joiners

Sharers

Advocates

61%

34,3%

4,7%

83%

15,4%

1,5%

Regular Brands Super Brands

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The reach you get VS the reach you want

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Industry AVG engagementLow reach, low engagement… Is Social Media really that good for marketing then?

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Paying to be heardRelevance became a paid practice - Do we really know what works?

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Content Marketing and the Value of a ShareLikes are easy, get people to share your content and you’ll succeed.

Likes = 1Comments = 3

Shares = 7

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10 ways to boost your content performanceUnderstanding attribution and the value of content

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Create information buckets: Audience within the audience

Brand

Tribe A: Gamers Tribe B: Designers Tribe C: Tech enthusiasts

25% 45% 20%

Other

20%

60% 20% 8% 12%

Audience Size

Engagement

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Cross channel content - use technology to measureThe content funnel: Demand - Segmentation - Action

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Frequency VS Audience size (MATH)Size matters but persistence rocks

- Set reach goals - Platform AVG - Take your total audience - Do the MATH! - Is it growing?

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Performance content and OptimizationBasic engagement cycles - Optimize on the go not every month

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Real life VS Stock lifeHow are we different from traditional media?

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Use rich formats: People LOVE short videoAudiences are 40% more likely to engage with video than images

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Be timely relevant: Weather, news, conversations it all matters!DO NOT PLAN 100% OF YOUR CONTENT AHEAD AND LISTEN!!

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Create sequential contentMake people come back for more - Don’t start from scratch every time

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Mathematical attribution to your contentIt’s like a recipe - Too much salt and it tastes bad

Content Pillar A Content Pillar B Content Pillar C Content Pillar D

30% 30% 30% 10%

Timeframe

= 7+%SustainedEngagement

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Actions on the real worldSee the patterns and recommend actions on the real world - Time for promotions, etc.

https://www.youtube.com/watch?v=M1zyjjKw1XI

www.smartbeemo.com info@smartbeemo.com twitter.com/smartBeemofacebook.com/smartBeemo