boosting engagement rate
DESCRIPTION
Ideas to boost the rate of engagement in social platformsTRANSCRIPT
Promoting the Engagement
P6 Framework
Social Business Strategies
Community Building: Is it a number game?
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1000 True FansA 1000 True Fans-Kevin says that if an artist has about 1000 true fans, “people who are willing to spend one day’s salary a year for the artist”, it is success
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Kevin’s fans
There were over 5 million people who had Kevin in their cricles on Google Plus!
But True Fans?
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Ciphers
36% of the followers turned out to be “ciphers”- meaning, they abandoned their account
P6 Framework
Outsourcing
When you outsource your handshake!
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Overkill
“Nearly 50% of social network users could be fake or empty user accounts” Why?
P6 Framework
Pet profiles!
“Nearly 10% of Facebook Accounts are owned by pets, spammers.
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P6 Framework
How many is 1000 for you? It took Sense Worldwide 10 years to build a community base of 2000 people!
NumbersP6 Framework
Tribe
“Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe”
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Types of Participants
Followers Evangelists Disciples Co-creators
They know what you do
They know and also let others know what you do
They add value to what you do
They do what you do on your behalf
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Life Edited - Idea Contest
Motivating more people to take part inthe Life Edited project
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Prize awardP6 Framework
Followers P6 Framework
Evangelists P6 Framework
DisciplesP6 Framework
Co-creatorsP6 Framework
Motivators
The V.I.S.A Power
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Visibility is the primary motivator
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Know/comment what your friends are reading, eating, shopping, liking, sharing, what not?
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What an Idea Sirji!
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How Idea Cellular provides “visibility”
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Socialising opportunities
Idea Frames
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Opportunities to exhibit altruism
Citizen Journalist
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P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
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