the super-brand status: boosting engagement and sales with content marketing for social media
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The Super Brand Status Boosting engagement and sales with content marketing
David UribeCo-founder & CMO at smartBeemo LLC
Miami Ad School Professor@david_digital
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Who’s actually doing content marketing these days?If you or your brand are not making money from it you’re not.
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Success these daysPaid audiences - Paid reach - Paid success
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One thing you should know about audiences81+% are useless unfaithful cheaters!
Joiners
Sharers
Advocates
83%
15,4%
1,5%
Joiners
Sharers
Advocates
61%
34,3%
4,7%
83%
15,4%
1,5%
Regular Brands Super Brands
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The reach you get VS the reach you want
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Industry AVG engagementLow reach, low engagement… Is Social Media really that good for marketing then?
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Paying to be heardRelevance became a paid practice - Do we really know what works?
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Content Marketing and the Value of a ShareLikes are easy, get people to share your content and you’ll succeed.
Likes = 1Comments = 3
Shares = 7
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10 ways to boost your content performanceUnderstanding attribution and the value of content
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Create information buckets: Audience within the audience
Brand
Tribe A: Gamers Tribe B: Designers Tribe C: Tech enthusiasts
25% 45% 20%
Other
20%
60% 20% 8% 12%
Audience Size
Engagement
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Cross channel content - use technology to measureThe content funnel: Demand - Segmentation - Action
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Frequency VS Audience size (MATH)Size matters but persistence rocks
- Set reach goals - Platform AVG - Take your total audience - Do the MATH! - Is it growing?
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Performance content and OptimizationBasic engagement cycles - Optimize on the go not every month
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Real life VS Stock lifeHow are we different from traditional media?
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Use rich formats: People LOVE short videoAudiences are 40% more likely to engage with video than images
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Be timely relevant: Weather, news, conversations it all matters!DO NOT PLAN 100% OF YOUR CONTENT AHEAD AND LISTEN!!
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Create sequential contentMake people come back for more - Don’t start from scratch every time
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Mathematical attribution to your contentIt’s like a recipe - Too much salt and it tastes bad
Content Pillar A Content Pillar B Content Pillar C Content Pillar D
30% 30% 30% 10%
Timeframe
= 7+%SustainedEngagement
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Actions on the real worldSee the patterns and recommend actions on the real world - Time for promotions, etc.
https://www.youtube.com/watch?v=M1zyjjKw1XI
www.smartbeemo.com [email protected] twitter.com/smartBeemofacebook.com/smartBeemo