the sweet spot : integrating brand strategy , advertising agency & digital marketing

The SweetTHE CONNECTION

STRATEGYBETWEEN BRANDSpot DIGITAL MARKETINGADVERTISING AGENCY &

BIO '3 STARTUPS & COUNTING'

• Founder at TBS group,launched reward cards programme

• Created 200+ B2B partnerships/sign ups for the programme across Kerala

• Hosted training sessions for sales team

2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE

• Launched India's first Web TV• Headed the content planning &

production• Invited to Digital Matters, Singapore

• Launched one of the leading digital creative company from Kochi & expanded to Delhi

• Acquired more than 50 clients in 3 years with revenues at tine of ₹40million

• Lead the client acquisition & account strategy/planning

• Created inbound leads

• Led the acquisition talks with the French group

• Helped the group set up base in India

• Led the account planning & Strategy

Andy has been a serial entrepreneur with a deep understand on user acquisition & business strategies

WORK PROFILE 'MULTIDISCIPLINARY EXPERTISE'Having worked with global brands as a think tank from vivid categories, Andy comes with a vast

experience from different industries

MARKETING IS ABOUTSocial Media SIMPLY BEING SOCIAL AND TALKING TO PEOPLE

MARKETING OF PRODUCTS OR SERVICESUSING DIGITAL CHANNELS TO REACH CONSUMERSDigital Media

Marketing THE REALITY IS THAT PEOPLE MISS THE WORD

FROM DIGITAL MARKETING

Let's debunksome myths

IS NOT THE NAME OF THE GAMEChange YOUR STRATEGY DOES NOT CHANGE ONLY TOOLS CHANGE

SEORULES HAVE CHANGED OR IS NOT RELEVANT ANY MORE

AN EXAMPLE, PEOPLE SAY

YOU NEED TO WEAR THE HATOF A MARKETER THAN JUST SELLINGBRINGING WEBSITES TO FIRST SEARCH PAGESHERE IS ANOTHER BRILLIANT EXAMPLE.

Hashtag IS A MUST IN YOUR AD COPY EVEN IF IT ISNT MEANT FOR A PURPOSE

BECAUSE THE DIGITAL CONSULTANT SAID TO USE A HASHTAG BUT ITS NOT MEANT TO CREATE CONVERSATION

IS NOTORM DELETINGPAGES FROM SEARCH

The SweetTHE CONNECTION

STRATEGYBETWEEN BRANDSpot DIGITAL MARKETINGADVERTISING AGENCY &

IS GOING TO BEPlanning EXTINCTDURING MY SALTMANGOTREE DAYS , WE TRIED

SELLING TREND BASED CAMPAIGNS TO CLIENTS BUT ENDED UP DOING IT OURSELVES ANYWAY

IS EVERYTHINGTimingAN INSTANCE WHERE A GOOD CAMPAIGN COULDNT BE

LEVERAGED TO FULL POTENTIAL BECUASE WE COULDN'T WORK ON IT FROM EAELY STAGE. THE USER

GENERATED CONTENT CREATED WAS NEARLY NILL.

IN TONE AND EXPERIENCECAN MAKE THE CUT OR NOTConsistency

TWO DEPARTMENTS NOT TALKING TO EACH OTHER ?

Content OVER CLUTTER

POWERFUL YET UNDER UTILISED, BRILLIANT CAMPAIGNS CREATE CONVERSATIONS BUT NEED TO BE OPTIMISED FOR THE SAME.

Be RELEVANT THOUGHT + CALL TO ACTION + CONVERSATIONS Social

IS THE NEWOffline ONLINE

A CSR + PRODUCT ACTIVITY SUGGESTED TO A BRAND AND AGAIN ENDED BEING

NEUTRAL GROUND AS AN EXAMPLE AHEAD.

Data MEETS

TO CREATE RELEVANT AND EFFICIENT MARKETING Creativity AND ADVERTISING

AND FINAL AND THE MOST IMPORTANT PART