the toolkit pitch deck v2

Marketing Team

TheToolkitFor athlete entrepreneursthat have a message toshare with the world.

www.thetoolkit.work

We create branding, content, andmarketing for athletes that want to have

an impact on their community.

About The Company

www.thetoolkit.work

PROBLEM

Athletes need time to train,compete, and create a brand. You can't do it all at once.

TIME01

NO CLEAR DIRECTION02

NO PLUG&PLAYPRODUCT EXISTS

03

With all the information on theinternet, it's hard to know whereto start.

A 'ready made service' that isspecific to athletes is not onthe market.

Athletes don't know whereto begin monetizing theirideas.

M A R K E T V A L I D A T I O N

1 . THE EXPANSIONOF CROSSFIT

2. PROFESSIONALATHLETES GONE BROKE

3. COLLEGE ATHLETESDONE WITH COLLEGESPORTS

4. ATHLETES HAVE ABUILT-IN FOLLOWING

O v e r 1 0 K l o c a t i o n s .C r o s s F i t G a m e s v i e w e r -s h i p i n c r e a s e s o n E S P Ne v e r y y e a r .

8 0 % o f p r o f e s s i o n a lN F L p l a y e r s g o b r o k e . *

T h o u s a n d s o f c o l l e g es t u d e n t s f i n i s h e a c h y e a rw i t h o u t a c l e a r p a t h t o u s et h e i r a b i l i t i e s .

F i t n e s s c u l t u r e i s o n e o f t h eb i g g e s t d r a w s o n I n s t a g r a m . S u c c e s s f u l b r a n d s o n t h ep l a t f o r m c o n v e r t t r a f f i c t ot h e i r w e b s i t e s a n d p r o d u c t s .

* SURVEY TAKEN FROM FORBES MAGAZINE

$667 BillionApprox. 6.5%increase eachyear until2020

Market SizeOver the past ten years, the average amount ofpeople caring about their health has increased.Bottom Line: More opportunities in health andwellness.

2015

1 Trillion

2020

www.thetoolkit.work

Our Process

We build the framework of theirbrand, formulate organicstrategies outreach then monetizetheir products and services.

We then promote them through onlinemarketing, adjusting output basedon feedback from their audience andconnections.

We ask the athletes abouttheir story and unique voice.

www.toolkit.work

PRODUCTDetails:

BUILDPLATFORM TO

CONNECT WITHAUDIENCE

SHARE GREATCONTENT

DETERMINEUNIQUE

PERSONAL BRAND

WE CHARGE $1 .2K PER TOOLKIT .WE OFFER ADD ON SERVICES

Add OnServices

$1.2KToolkit

BUSINESS MODEL

THE TOOLKIT ISN'T JUST A PRODUCT. IT 'SLAUNCHING A CAREER.

Average Campaign1 Ea Quarter

MARKE T ADOP T I ON

EVENTS

Event each Quarter

- Strong Summit

- Mash Specatular

The Lifting Fix

Underground

Strength

Mash Elite

Setting up potential

seminars to bring

awareness to

athletes at the

professional and

amateur level.

PROPOSEDPARTNERSHIPS

THE TOOLBOXSPEAKER SERIES

PAR TNER S I N THE F I T N E S S I N DUS TR Y

COMPETITION

Competition in this space is fragmented, and no service has created a plan marketed directlyto help athletes alone.  There are agents that provide gateways for sponsorship deals and

agencies do the same.  But those are expensive options only for the most popular athletes andones that have money to afford that.

EXPENSIVE & INEFFECTIVE

MEDIA AGENCIESSPORTS AGENTS

IN-PERSONNETWORKING

C O M P E T I T I V E A D V A N T A G E

1 S T T OM A R K E T

B R A N DI N C E N T I V E S

C O L L A B E R A T I O N S

E A S Y T O U S E

First concise service tailored for athletes tocreate a brand.

Established brands committed to connect tothe Toolkit, such as the CFO of Caffeine andKilos.

The product is easy to understand for athletesthat need a plan.

The toolkit is created by a writer formerly ofESPN and with extensive experience from a USAWeightlifter and medical staff member.

TeamThe team is led by two amazing individuals whohave years of experience in the industry.

Doc WilliamsCo-Founder and

CEO

Danny LehrCo-Founder andBrand Ambassador

www.toolkit.work

1ST QTR OBJECTIVES

Increase awareness of the brand, suchas podcast interviews with Barbell Life andSweat Rx Radio.Create a workshop addressing How toLaunch a Sell Out Seminar at events thatalign with vision of the company such asThe Mash Spectacular.Launch Toolbox $20 Workshops (50% Goesto event).

2ND QTR OBJECTIVES

Create virtual summit, The Toolbox, tocreate projects for athletes by thought-leaders in the fitness industry eachquarter. Create online course on the Creativeliveplatform to help athlete entrepreneursstart an online business organically(connect with Barbell Business, KellyStarrett and Lewis Howes).Increase online following by 200% by theend of the second quarter.

Turning yourathletic skill into acareer.

We provide a framework onhow monetize the athlete'stalent, experience andunique voice.

Easy to UseCreating Valuable ContentConnection to the Target Audience

Made to find your destination.

The Toolkit