the twitter case study 2014 dimensions of strategy
Post on 21-Oct-2014
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The
Case Study
In 2006
Jack Dorsey sent the first ever Tweet …
Jack Dorsey sent the first ever Tweet …
… Twitter had six users.
Twitter had 48,000 usersAt the beginning of 2009
By the end of the year…
685,000
And so it began …
Now Twitter has over 250 million users
Million
Rivalling LinkedIn amongst the big four!
But could Twitter generate revenue?
But could Twitter generate revenue?
The critics had their doubts !
Now the ARPU is increasing
And total revenue is increasing too!
And total revenue is increasing too!
We are projecting revenues of $2 billion by 2016
Can Twitter actually make money?
But with a market cap of over $20 billion!
The
Case study .com
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The
Case study .com
The Dimensions of Strategy SeriesFrom John Ashcroft and CompanyExperience worth sharing © 2014 John Ashcroft
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