thinkla trends 2011 - adam ostrow

Trends Breakfast

November 10, 2011

#Trends

Thank you to our Event Sponsors

thinkLA Trends Breakfast 2011

#Trends

Adam Ostrow Executive Editor and SVP of Content

thinkLA Trends Breakfast 2011

#Trends

@adamostrow

@adamostrow

5 Digital Media & Ad Trends

For 2012 and Beyond

Adam Ostrow

November 10, 2011

@adamostrow

Agenda

• Insider perspective on media and ad

trends from Mashable PoV

• Emerging trends in media, entertainment

and advertising we’re tracking for 2012

and beyond

• Q&A

@adamostrow

Growth at Mashable

2006: 500k monthly unique visitors

2008: 2.0MM unique visitors

2011: 18.5MM unique visitors

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Evolving Traffic Patterns 2006

2008

2011

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Social Distribution

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Facebook's Influence

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Mobile Consumption

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Trend #1: Social curation and

mobile user experience driving

growth for media organizations.

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What That Means for News

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Mashable Publisher Platform

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Mashable Follow

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Changing Ad Model

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Trend #2: The rise of the second

screen’s impact on television.

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Smartphone Adoption

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App Explosion

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Second Screen Use

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Participatory Ads

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Shazam

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Checking Into TV

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Companion Viewing

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Trend #3: An explosion in content

for connected televisions.

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Connected TV Growth

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Growing Content Options

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... Including YouTube

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New Ad Opportunities

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Trend #4: Connectivity in the car

becomes a game changer in radio

advertising.

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Music Moving to the Cloud

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The Automobile Is Next

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Trend #5: Mobile payments

become the bridge between cloud

content and commerce.

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Commerce Goes Mobile

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Not Just Early Adopters

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Future Purchase Process

Thank you to our Event Sponsors

thinkLA Trends Breakfast 2011

#Trends