tips for creating the perfect logo

PERFECT LOGO!How to Create the

Tip #1

DON’T TRY THIS AT HOME.

Sure, your niece is a hip artist…

…and your cousin is a calligraphy

pro.

But this is your visual

identity we’re talking about!

Seek out a professional designer & get yourself a professional product.

Tip #2

DO YOUR HOMEWORK.

Don’t just sit back and watch. Get

actively involved in direction.

Answering some basic questions

about your business is a good start.

What’s your company’s “personality”?

What makes your company/product/ service unique?

Who is your audience?

This avoids executions that

just don’t fit.

What’s your company’s “personality”?

What makes your company/product/ service unique?

Who is your audience?

A professional partner can help guide you and get the right input.

Tip #3

BE UNIQUE. BE TIMELESS.

Be memorable by avoiding clichés

and finding a distinct style.

Be timeless by avoiding trends. You want current

but classic.

Do it right the first time or you’ll be doing it all over again very soon.

Tip #4

SHOW YOUR TRUE COLORS.

Every color tells a story. Be sure you’re telling the right one.

Here are the ways some colors are commonly perceived.

secure, calm, honest, strong, caring, trustworthy

energy, love, exciting, action, bold, passionate

happy, sociable, friendly, affordable

logical, playful, optimistic, forward thinking, confident

growth, organic, natural, caring, fresh, earth

imaginative, creative, nostalgic

sophistication, luxury, seductive, formal, authority

Tip #5

ALL FONTS ARE NOT

CREATED EQUAL.

Fonts tell stories too. Here are

some common perceptions.

Fonts and colors must work together as effective storytellers.

reliableauthoritative

traditional

modernindustrialstable

feminineelegant

fashionable

SERIF

SANS SERIF

SCRIPT

Tip #6

CONSIDER OTHER CONSIDERATIONS.

Size matters. Be sure your logo works

well atvarious scales.

Don’t get bent out of shape. Be sure you

have something for vertical and

horizontal spaces.

If it’s black and white, can it be read all over?Be sure you

have a one-color

interpretation.

Tip #7

TAKE THE PLUNGE AND

GO ALL IN.

Trust your professional

design partner to lead you…

be objective during the

review process…

…and you’llbe proud to

show off your new logo!

reubenrink.com939 Burke Street, Winston-Salem NC

336-724-1766