toluna quick surveys insight

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Toluna Quick SurveysMark SimonManaging Director, Toluna UK

KnowKnow

What you wantWhat you want

When you wantWhen you want

WhoFrom WhoFrom you want

Toluna Quick Surveys

Toluna Quick Surveys Surveys

Toluna Quick Surveys

Quick Easy

Cost-effective

Toluna Quick SurveysAgenda

The Toluna Panel CommunityIntroducing Toluna Quick Surveys– Responding to market demands– Votes, Polls & Surveys - the range offered– Votes, Polls & Surveys - the range offered

Toluna Quick Surveys– How it works– Features– Coherence test

Insight Show Special Trial OfferSummary

Service OfferingsEnabling Insight

Sample� Proprietary Panelists� Advanced Surveys

Polls� Quick Polls

�Sponsored Polls�Quick Votes

SAAS� Community Management

� Survey Scripting� Panel Mgmt

Consultancy� Custom Panel Builds�Professional Services

The story so far

Online sampleThe Toluna difference

Online Panels

Panel Communities

Email lists

Maximising engagementA valuable online experience

Members can...Create pollsSee ‘live results’– Drill down into poll results

Opinions & Debates– Publish & comment

Community profiles– Rate members opinions

Earn rewards

Maximising engagementTotal number of poll votes per month

Where are we?Panel Community approach

Social media concept– MORE than money or promise of wealth– Community of user-generated content AND user opinions– Provides a 3-way, long-term value-based relationship

Providing high quality capacityProviding high quality capacity– Profiling (mean of 733)

• Feasibility, targeting, confident field times• Internationally, even for tough studies

– Respondents• Higher response rate: active members and capacity to complete• Double opt-in, for MR use only• ‘Opinion-interested’ - better quality data…………because…….

Toluna.comLive links...

Create a pollVideo PollsLive resultsOpinions / debatesOpinions / debatesPersonal profile pagesSponsored Polls

Toluna Quick Surveys

Toluna PollsWhich one for you?

Quick Survey

2.4 million members worldwide

Sponsored Polls

Quick Votes

Toluna Poll Overview

Quick Votes– Do it yourself, for free

Sponsored One Question Polls–– Toluna placement for faster and larger collection– Optional profile data appended

Quick Survey– Questions: 3-5 of various types– Sampling: up to 2,000 Internet rep per country– Data: Profile and response weighting

Toluna Quick SurveysWhat can you do with it?

Research when you need it• Create 1-5 questions• E-commerce engine – pay per click• Video, image and audio• Live results and drill down into 20 data points• Fed directly into Toluna panels

No wait – no hassle• 500-2,000 responses 24 hours• See results live

History Why Toluna Quick Surveys?

Identified need– Top lines are sometimes enough – for Client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility– Checking incidence & feasibility

• Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact

– I want it NOW

Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions

• 10 million poll votes per month in Europe– Can append demographic data

• Double opted-in with rich profile

– Toluna Innovation & Technology

Quick Surveys - How they work

Toluna members Home Page

Creating a Quick Survey

Building a simple Quick Survey

Video PollsMaximising consumer engagement

Product demoPersonal poll dashboard

Product demoPayment area

Product demoPublish the poll live

Polls fielded on site

Top Line Results

Product DemonstrationReal time poll results

Live data drill down (age /

gender / region)

TQS Features

Toluna Quick SurveysQuestions

Single & multiple answersRanking, quantity, slidersMatrix questionsOpen ended questions"None of the above" Image, Audio, Video per poll question Image, Audio, Video per poll question Image, Audio, Video per answerWeb link per question/poll or per answerRandomisation of questionsRandomisation of answer order2-5 questionsFilter for 2-5 questionsAutomatic translation of question wordingSave Poll in "My account" for a next wave

Toluna Quick SurveysSampling

Toluna countries active or planned (UK, FR, DE, ES, NL, IT)Visitors / RegisteredExternal sites (other than Toluna)20 data pointsSelect number of respondents Quota management (show polls to missing quotas)Screener for additional surveyExposure / Speed of completionComing soon:

Target based on panellist profileAlgorithm targets polls to desired profileMore markets – including US & Russia

Toluna Quick Surveys Results

Bar chart for 20 data pointsBasic Weighting on gender, age & region per countryCross tabulations for questions with more than 20 answersCross tabulations for 2-5 questionsSignificance tests for cross tabulations (per profile or question)Export chart and tablesExport anonymous data file with answers and profile (XLS)Specific report per Questionnaire template (Concept test)Paid features (weighting, 20 data points, cross tabulations, export data file) for a free QV from any user

Toluna Quick Surveys Security & Privacy

Image/Audio/Video accessible only during interviewingNo right click, No print screen…No external tag or indexPaid features are private

ReliabilityCoherence and speed

How reliable?– Survey design

• Answer options randomised• Filters in questions

Evidence?– US presidential Election………..

• Coherence test v survey

US Elections 2008: Obama’s score in Europe

Reliability : coherence checksObama vs McCain

70%

75%

80%

Toluna.com votes are coherent!

40%

45%

50%

55%

60%

65%

70%

May July September October

US Elections 2008: Obama’s score in Toluna.com(16th-27th October, 18,862 respondents)

12%

3%7%

15%13%

9%

11%11%

29%

19% 19% 18% 15%19%

13%17%

Reliability : coherence checksObama vs McCain

59%

78% 74%67% 72% 72% 76% 72%

12%

UK DE FR Spain Italy Europe 9 Japan Aus

Neither of them

McCain

Obama

Toluna Poll Overview

Quick Votes– Do it yourself, for free

Sponsored One Question Polls–– Toluna placement for faster and larger collection– Optional profile data appended

Quick Survey– Questions: 3-5 of various types– Sampling: up to 2,000 Internet rep per country– Data: Profile and response weighting

Toluna Quick Surveys

Quick Easy

Cost-effective