toluna quick surveys insight
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LONDON | PARIS | FRANKFURT | AMSTERDAM | SEATTLE | NEW YORK | DALLAS | HAIFA | SYDNEY
Toluna Quick SurveysMark SimonManaging Director, Toluna UK
KnowKnow
What you wantWhat you want
When you wantWhen you want
WhoFrom WhoFrom you want
Toluna Quick Surveys
Toluna Quick Surveys Surveys
Toluna Quick Surveys
Quick Easy
Cost-effective
Toluna Quick SurveysAgenda
The Toluna Panel CommunityIntroducing Toluna Quick Surveys– Responding to market demands– Votes, Polls & Surveys - the range offered– Votes, Polls & Surveys - the range offered
Toluna Quick Surveys– How it works– Features– Coherence test
Insight Show Special Trial OfferSummary
Service OfferingsEnabling Insight
Sample� Proprietary Panelists� Advanced Surveys
Polls� Quick Polls
�Sponsored Polls�Quick Votes
SAAS� Community Management
� Survey Scripting� Panel Mgmt
Consultancy� Custom Panel Builds�Professional Services
The story so far
Online sampleThe Toluna difference
Online Panels
Panel Communities
Email lists
Maximising engagementA valuable online experience
Members can...Create pollsSee ‘live results’– Drill down into poll results
Opinions & Debates– Publish & comment
Community profiles– Rate members opinions
Earn rewards
Maximising engagementTotal number of poll votes per month
Where are we?Panel Community approach
Social media concept– MORE than money or promise of wealth– Community of user-generated content AND user opinions– Provides a 3-way, long-term value-based relationship
Providing high quality capacityProviding high quality capacity– Profiling (mean of 733)
• Feasibility, targeting, confident field times• Internationally, even for tough studies
– Respondents• Higher response rate: active members and capacity to complete• Double opt-in, for MR use only• ‘Opinion-interested’ - better quality data…………because…….
Toluna.comLive links...
Create a pollVideo PollsLive resultsOpinions / debatesOpinions / debatesPersonal profile pagesSponsored Polls
Toluna Quick Surveys
Toluna PollsWhich one for you?
Quick Survey
2.4 million members worldwide
Sponsored Polls
Quick Votes
Toluna Poll Overview
Quick Votes– Do it yourself, for free
Sponsored One Question Polls–– Toluna placement for faster and larger collection– Optional profile data appended
Quick Survey– Questions: 3-5 of various types– Sampling: up to 2,000 Internet rep per country– Data: Profile and response weighting
Toluna Quick SurveysWhat can you do with it?
Research when you need it• Create 1-5 questions• E-commerce engine – pay per click• Video, image and audio• Live results and drill down into 20 data points• Fed directly into Toluna panels
No wait – no hassle• 500-2,000 responses 24 hours• See results live
History Why Toluna Quick Surveys?
Identified need– Top lines are sometimes enough – for Client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility– Checking incidence & feasibility
• Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact
– I want it NOW
Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions
• 10 million poll votes per month in Europe– Can append demographic data
• Double opted-in with rich profile
– Toluna Innovation & Technology
Quick Surveys - How they work
Toluna members Home Page
Creating a Quick Survey
Building a simple Quick Survey
Video PollsMaximising consumer engagement
Product demoPersonal poll dashboard
Product demoPayment area
Product demoPublish the poll live
Polls fielded on site
Top Line Results
Product DemonstrationReal time poll results
Live data drill down (age /
gender / region)
TQS Features
Toluna Quick SurveysQuestions
Single & multiple answersRanking, quantity, slidersMatrix questionsOpen ended questions"None of the above" Image, Audio, Video per poll question Image, Audio, Video per poll question Image, Audio, Video per answerWeb link per question/poll or per answerRandomisation of questionsRandomisation of answer order2-5 questionsFilter for 2-5 questionsAutomatic translation of question wordingSave Poll in "My account" for a next wave
Toluna Quick SurveysSampling
Toluna countries active or planned (UK, FR, DE, ES, NL, IT)Visitors / RegisteredExternal sites (other than Toluna)20 data pointsSelect number of respondents Quota management (show polls to missing quotas)Screener for additional surveyExposure / Speed of completionComing soon:
Target based on panellist profileAlgorithm targets polls to desired profileMore markets – including US & Russia
Toluna Quick Surveys Results
Bar chart for 20 data pointsBasic Weighting on gender, age & region per countryCross tabulations for questions with more than 20 answersCross tabulations for 2-5 questionsSignificance tests for cross tabulations (per profile or question)Export chart and tablesExport anonymous data file with answers and profile (XLS)Specific report per Questionnaire template (Concept test)Paid features (weighting, 20 data points, cross tabulations, export data file) for a free QV from any user
Toluna Quick Surveys Security & Privacy
Image/Audio/Video accessible only during interviewingNo right click, No print screen…No external tag or indexPaid features are private
ReliabilityCoherence and speed
How reliable?– Survey design
• Answer options randomised• Filters in questions
Evidence?– US presidential Election………..
• Coherence test v survey
US Elections 2008: Obama’s score in Europe
Reliability : coherence checksObama vs McCain
70%
75%
80%
Toluna.com votes are coherent!
40%
45%
50%
55%
60%
65%
70%
May July September October
US Elections 2008: Obama’s score in Toluna.com(16th-27th October, 18,862 respondents)
12%
3%7%
15%13%
9%
11%11%
29%
19% 19% 18% 15%19%
13%17%
Reliability : coherence checksObama vs McCain
59%
78% 74%67% 72% 72% 76% 72%
12%
UK DE FR Spain Italy Europe 9 Japan Aus
Neither of them
McCain
Obama
Toluna Poll Overview
Quick Votes– Do it yourself, for free
Sponsored One Question Polls–– Toluna placement for faster and larger collection– Optional profile data appended
Quick Survey– Questions: 3-5 of various types– Sampling: up to 2,000 Internet rep per country– Data: Profile and response weighting
Toluna Quick Surveys
Quick Easy
Cost-effective