presentation on market research- toluna

8/3/2019 Presentation on market research- Toluna

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A PROJECT ON THEIMPACT OF

COLLABORATIVETECHNOLOGIES ONTHE MARKET RESEARCH

INDUSTRY

BY GROUP 3

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INTRODUCTION TO THE COMPANY

T oluna

Toluna, is the world's largest online market research

panel and online survey software provider to theglobal market research industry. Providing onlinemarket research sample and online research panel

building expertise to over 1,500 of the world·sleading market research agencies.

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THE COMPANY HAS 17 OFFICES AROUND THE WORLD WITHHEAD OFFICE IN WILTON CONNECTICUT USA OTHER OFFICEARE IN ROMANIA, LONDON, TORONTO, AMSTERDAM, PARIS,

FRANKFURT, MUNICH, ISRAEL, TOKYO ,HONGKONG. IN 2009,TOLUNA WELCOMED GREENFIELD ONLINE AND CIAOSURVEYS INTO THE GROUP ² COMPLEMENTING ITS

TRADITIONAL STRENGTHS IN EUROPE AND INCREASING ITSONLINE SAMPLE AND DELIVERY CAPACITY IN THE US,

CANADA AND ASIA PACIFIC. ITS INDIAN OPERATIONS ARE

CARRIED OUT IN THE GURGAON OFFICE . IT IS WORTHWHILETO KNOW THAT ALL TECHNICAL OPERATIONS SUCH

PROGRAMMING, QUALITY ASSURANCE AND IT OPERATIONSARE MANAGED FROM THE INDIAN OFFICE ITSELF. THE TOTAL

STRENGTH OF THE EMPLOYEES IS AROUND 1200 OUT OF WHICH 550 ARE BASED IN THE GURGAON FACILITY

Organization description

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COMPANY PROFILE AT A GLANCE

Toluna·s Online survey technology, Automate Survey,allows organisations to get closer to their customers

faster and in more depth than ever before. AutomateSurvey is the world·s most intuitive online survey

technology that enables them to place your customersat the heart of your research.

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WITH TOLUNA·S ONLINE SURVEYTECHNOLOGY A COMPANY OR

INDIVIDUAL CAN Construct a fully customised web-based questionnaire in

minutes

Email it to their existing customer base or invite members from

Toluna·s online community of 4 million to participate

Receive live results as and when the surveys are completedonline

Toluna·s online survey technology is an ASP Solution that

offers 24/7 access via the web ² eliminating any hardware orset-up costs and avoiding disruption to their existing process

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COLLABORATIVE TOOLS USED

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OPERATION MANAGEMENT SYSTEM

It is Software application that provides the information to themanger·s about the various stages of the project and degree of its

completion. For e.g. whether the project is in initiation stage orprogramming stage or quality etc., therefore eliminating the need

for the managers to run after the project in every department. Thisis managed by the M.I.S team , as and when a project comes it getsassigned to a particular project director and a I.D gets created and

then it moves into different departments.

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O.M.S

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OBJECTIVE OF USING O.M.S

This is basically a tracking tool that makes the life easy for theservice delivery leader by showing him which project is lying inwhich stage and with which team, he can accordingly take the

necessary steps of either expediting the job or to take extra time It has additional benefits such as the quality team can update

bugs it finds in the survey and it becomes a form of repositoryfor the projects

It eliminates the need of manual book keeping and queue

management

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CISCO UNIFIED IP PHONE

Unified communications is an increasingly important investmentfor organizations looking to improve productivity and

responsiveness while reducing their IT costs. The convergence ofvoice, video, and data communications around a shared IP-based

infrastructure - allowing users to easily make a call, send amessage, or join an audio or video conference - is bringing

benefits to businesses of every size, industry, and geography.

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Access Voicemail Anytime,Anywhere Access your Cisco

Unity Connection voicemessages the way you prefer ²

whether from an IP phone,mobile phone, web browser,email client, or a desktopclient like Cisco Unified

Personal Communicator. Youcan also use Cisco Speech

View to have your voicemessages

Accelerate Collaboration

Respond quickly to colleaguesand partners by using speech-

activated tools. Easily

prioritize and managemessages, access meetings onyour calendar, and connect tocolleagues by simply saying

their names.

FEATURES

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Deploy a Reliable Solution

With years of successfuldeployments, Cisco Unity

Connection is a tested, reliable

solution. Take advantage ofredundancy and voicemail

survivability to make sure younever miss a voicemail.

Secure Your Messages

Security is a concern for mostorganizations, and mandatory

for others. Cisco Unity

Connection keeps yourmessages highly secure sothey cannot be played by

someone outside yourorganization.

FEATURES

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OBJECTIVE OF USING CISCO UNIFIED IPPHONE

As the offices of the company are scattered in different parts ofthe world it becomes imperative for the company to find a cheapand reliable communication suite, and Cisco does the job withélan.

It is also helpful both in interoffice connectivity as well as intraoffice connectivity.

Offer·s various other facilities for eg teleconferencing, videoconferencing and voicemail etc.

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MS OUTLOOK

Microsoft Outlook is personal information manager from Microsoft.Although often used mainly as an e-mail application, it also

includes a calendar, task manager, contact manager, note taking,a journal and web browsing. It can be used as a Standaloneapplication, or can work with Microsoft Exchange Server for

multiple users in an organization, such as shared mailboxes andcalendars, Exchange public folders, SharePoint lists and meeting

schedules. There are third-party add-on applications that integrateOutlook with devices such as BlackBerry mobile phones and with

other software like Office & Skype internet communication.Developers can also create their own custom software that works

with Outlook and Office components using Microsoft Visual Studio.In addition, Windows Mobile devices can synchronize almost all

Outlook data to Outlook Mobile.

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MS OUTLOOK

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OBJECTIVE OF USING MICROSOFT OUTLOOK

Almost all the formal work is carried out through this mail clientwhich runs on Microsoft exchange server.

Interaction with clients or with teams is done through it. Apart from mails it can be used as a calendar, task

manager, contact manager and for taking notes.

It comes within the MS office Suite so company does not have abuy another application for this purpose.

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CONCLUSION The essence of Collaborative Technology is to make better usage of the

resources you have.

By leveraging collaboration one can capture information from everyoneinside an organisation and from interested people outside, this informationcan be processed to have business agility.

Network-based collaboration technologies help organisations increase thescale and capacity of their processes and develop new ways of doingbusiness.

Good collaborative information sharing and decision-making lead to betterbusiness results by reducing manufacturing costs, stimulating innovation,speeding time-to-market, improving product and service quality, andopening new business opportunities.

These tools help in improved productivity and efficiency. It also providesassistance in solving work-related problems besides helping in accelerateddecision making process.

Most importantly collaborative technologies provide advantages ofcommunicating anywhere and at any time. Furthermore these collaborationtechnologies enable employees to participate actively in the managementdecisions and have a better understanding of the company·s requirements.Consequently turnaround is faster and productivity increases.

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REFERENCES

Google

Wikipedia

Cisco·s Website

Toluna India·s Website

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