LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

…1-100 questions answered by anyone, anytime...anywhere

Who are we?The world’s number 1

1,500+ clients worldwide– Local support from 17 offices in 10 countries

– Europe, America, APAC– 30 native languages in-house

Largest provider of Global online sample– 5 million completed survey completes a quarter– 4 million active panellists managed across 34 countries

– Surveys completed across 62 countries

More than just sample– Value added Technology-based Services:

– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls

Unique and innovative approach– Unique social media model provides highly responsive panellists – Innovations drive

– Un-rivalled global capacity and reach– Broadest range of industry solutions

– Providing better quality data for broadest range of studies

Service OfferingsEnabling Insight

Sample Propietary Panellists Advanced Surveys

Online Ad Effectiveness

Technology(SaaS)

Community Management Survey Authoring Panel Management

Consultancy Custom Panel Build

Managed Panel Services

Polls Quick Polls

Sponsored Polls Quick Surveys

Advantages of scaleAnyone, Anytime, Anywhere

Anyone– Global proprietary panel capacity

– 4 million active panellists across 34 countries– 5 million completed questionnaires a quarter

– Comprehensive profiling for hardest to reach audiences– Custom panels: Community approach enables unique insight

Anytime– 24/7 support– Industry-leading systems & processes– Dedicated ‘weekend field’ team

Anywhere– 17 offices across 10 countries– 30 native languages spoken in-house

4 million active panellists Any project, anyone, anywhere

Worldwide

3,949,348

Europe and Russia

2,423,899

Americas

955,053

Asia Pacific

570,396

What do we do? Online sample

Online Sample Services

– Global panel community network

– Consumer, Business and Healthcare panels

– Flash and conjoint questionnaire programming and hosting

– Panel Building and Management services

– IVR and mobile interviewing technology

What do we do? Poll & survey technology

Survey & Panel technology (SaaS)

– QuickSurveys: Ask 1-5 questions and receive 2,000 responses in just a few hours

– PanelPortal: Build and manage your own panel of highly engaged panellists

– AutomateSurvey: Create advanced online questionnaires with ease

– Brandspector: Measuring Ad Effectiveness

…how are we different?

Panels Panels PanelsSound familiar?

Huge published figures but poor response rates

Lack sector specific profiling

Limited geographic coverage

Ever increasing burn out of members

Attract a narrow member profile

Reliable survey completionModel needs to evolve

Email Lists

Online Panels

Panel CommunitiesInternet

Traffic

It’s time to get…Social!

A unique integration of social media and online panels

Designed to maximise panel capacity by providing members with an engaging online experience

Social voting gives consumers the power to create polls, see live results and respond to debates

Capacity?Our panel communities…

Attract a broader pool of panellists

Members highly responsive to survey invitations

Members provide deeper and more regularly refreshed profiling data

Integrate polls into Facebook, MySpace stimulating WoM referral and fresh members

Anyone?

The difference

Profiling Know what’s feasible within hours

Attract a broader pool of

panellists

16 Specialist Panels– Ranging from Automotive to Video Gamers– Constantly evolving profiling

Average 750 data points

per panellist– Aids feasibility– Pre-identification for survey invitations– Faster field, reliable field-time

Supplemented with community

polls – served providing on demand custom

profiling and incidence checks– 24 hour results– Fast, accurate and FREE

Anywhere?

The difference

Toluna Proprietary Panels EMEA

FRANCE 424,280

GERMANY273,745

BELGIUM99,940

ITALY144,284

UK781,141

NETHERLANDS107,596

RUSSIA95,804

SWEDEN46,109

POLAND76,943

PORTUGAL40,763

CZECH REP8,070

FINLAND38,403

NORWAY25,920

DENMARK31,476

IRELAND41,215

AUSTRIA11,099

SPAIN151,711

SWITZERLAND13,496

GREECE11,904

TURKEYAvailable soon

SOUTH AFRICAAvailable soon

Toluna Proprietary PanelsAmericas

MEXICO67,725

USA662,669

CANADA94.513

ARGENTINA12,147

PERU4,430

CHILE10,995

BRAZIL102,574

Toluna Proprietary PanelsAPAC

CHINA268,618

JAPAN59,815

HONG KONG4,775

Rep. of KOREA16,755

AUSTRALIA107,240

INDIA97,081

NEW ZEALAND15,219

SINGAPORE893

THAILANDAvailable soon

MALAYSIAAvailable soon

Anytime?

The difference

Local delivery teams24/7 service and support

17 local service offices across 10 countries

30 native languages in house to guide questionnaires, incentives and invites

Local delivery teams across Europe, North America and Asia-Pacific

Providing 24/7 service and support

Toluna overviewSummary

1,500+ clients worldwide– Local support from 17 offices in10 countries

– Europe, America, APAC– 30 native languages in-house

Largest provider of Global online sample– 5 million completed survey completes a quarter– 4 million active panellists managed across 34 countries

– Surveys completed across 62 countries

More than just sample– Value added Technology-based Services:

– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls

Unique and innovative approach– Unique social media model provides highly responsive panellists – Innovations drive

– Un-rivalled global capacity and reach– Broadest range of industry solutions

– Providing better quality data for broadest range of studies

LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

ADDITIONAL SLIDES

ADDITIONAL PANEL SERVICES – Community– Delivery– Quality and Recruitment

PRODUCTS– PP2– TQS– BrandSpector– Custom Panel Build

Maximising engagementA valuable online experience

Members can...Create polls– Comment and publish opinions– Debates

See ‘live results’– Drill down into poll results

Community profiles– Rate members opinions

Earn rewards

It’s time to get…Social!

A unique integration of social media and online panels

Designed to maximise panel capacity by providing members with an engaging online experience

Social voting gives consumers the power to create polls, see live results and respond to debates

Rating scales

Card sort

Drag and rank

Match the attribute

Click tracker

Image optimisation

Media surveys

Custom surveys

More engaging surveysAdvanced features

Delivering to client expectationsProject management process

Project initiationConfirm specificationProject team assigned

Survey designKick off callSurvey consultationSample/ incentive plan

ProgrammingSurvey programToluna survey testingTranslation checkingClient testing

Project LaunchInvitation sentReminder sent

Data CollectionQuotas managedCells filledSurvey completed

Data processingData cleanedData tables createdOpen ends coded

Customised processes– To meet your needs; we integrate with your team

Projects are expected to deliver high satisfaction– Understanding requirements:

– deliverables, document timeliness & data delivery dates

Duplicate Response Detection™ How it Works

• All respondents have a global ID– Machine-level cookie– ID is associated with the unique member account

• Duplication prevented– A user may have a single ‘Group’ account

o multiple ID numberso multiple email accounts/points of access

• Each respondent entering a survey has an ID check– Rules include exclusion of prior participation– Prior participation detected – route to a different survey

• “Digital finger-printing” using ‘Relevant ID’ – User has 100 points of identification– Operates event with cookies disabled

Ensuring quality data:Six Sigma methodology Quality approach throughout

Pre- Survey – Recruitment– Management– Finger-printing

In field– De-duplication– Engagement

Post survey– Survey-Level Quality Checks– Response Validation

Define

Measure

AnalyseImprove

Control

Toluna.comRecruitment - Diversity is key

Unique panellists– Viral community engagement & propagation

Community model – Recruiting from new psychographic segments– Natural search ‘funnels traffic’

Other methods– Media partners

– PPC / Online PR– Email / banners

– Referrals– Specialist target groups offline

Toluna.com Recruitment & Retention

Double opted-in process – Conforms fully to industry standards

Market research use only– No Direct Marketing or Advertising

Duplicate & exclusion checks during registration

Largest and most active community in the industry– Average 733 (of 1,700) attributes per member

Marketing, Feasibility and Delivery consistency Ongoing ‘panel research’ to track and manage – Panellist satisfaction

Toluna.comMaintaining Quality

Coherence– Registration vs. on-going profile data coherence

Maximum limits– Up to 4 surveys completes per month

Panel cleansing/purging– Automated hard bounce-back removal – Unavailable emails after 3 attempts to contact.– Panelists who complete a survey too quickly– Panelists who randomly click answers– Block email addresses from purged panelists

Toluna.comParticipation

Community– Panelists regularly encouraged to update profile – Genuine incentive – monetary + non-monetary– Panelist discussion forums and threads– Panelist product comparisons

Randomization of sample:– Our tools randomly select individuals within target groups.

– Ensures everyone has equal opportunity to respond

– Panelists not selected purely according to their activity.– Avoids encouraging over-active panelists

Profiling managementRecency of data

The more questions asked in screener questionnaires...

The more you need to consider ‘recency’

How often is this profile updated

What mechanism is in place to encourage updating?

Panellist RecruitmentA balanced approach

The search effect– Each consumer created poll / debate is indexed and optimised for

search rankings– Drives natural search traffic and registration– Attracts traffic not normally available through traditional banner

placements

Media planning– Existing media campaigns optimised for individual targets– Creative optimised for target audience– Media placement optimised for target profile

Engaged yet?Why is engagement so vital?

Capacity to deliver– More profiling information = more targeted surveys

– Mean of 750 data points per panellist– More accurate feasibility assessments

– More responsive to your survey– More likely to provide better quality data– QV and ‘Sponsored Polls’ further increase capacity

Who is answering? Who do you want answering?– Attracts individuals who would not normally consider joining a panel

Meeting client needsCore principles & commitments

Global Reach

Quality

Innovation

Substantial R&D:• Ease-of-use, cost reduction

• Highly innovative products• Engaged communities

• Efficient survey completion• Deliver the most robust data

• Pro-actively meeting expectations• 24/7 project delivery

• 4m proprietary panelists • across 34 countries.

• Completed surveys • across 62 countries

• Custom communities

Custom Panel Building

Industry leading panel-building experience – Diary Consumers – Physicians – B2B

Proven vertical recruitment & media expertise– Nearly 1m panellists recruited each year

Panel Portal– Easily build your own panel– Track recruitment– Manage incentives

Toluna PollsWhich one for you?

Quick Surveys

Sponsored Polls

Quick Votes

Toluna QuickSurveys

Quick

Easy

Cost-effective

A product for the times…Why Toluna QuickSurveys?

Identified need– Top lines are sometimes enough – for client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility

– Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact

– I want it NOW

Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions

– 15 million poll votes per month– Can append demographic data

– Double opted-in with rich profile

– Toluna Innovation & Technology

Toluna QuickSurveysWhat can you do with it?

Research when you need it– Create 1-5 questions– Direct bulk sales or E-commerce engine – pay per click– Video, image and audio– Live results and drill down into 5 key data points– Fed directly into Toluna panels

No wait – no hassle– 100-2,000 responses 24 hours– See results live– ‘Ask the Nation’ nat rep weighting

– Immediately!

– Redeploy QuickSurveys at a click of a button

What does the market request?…and can QuickSurveys help?

Cost - I have no (or a VERY small) budget

Speed – I want it NOW – I have a deadline tonight!

Easy

1. if I have to DIY, then it has to be VERY simple

2. Often, need is for simple, easy to access information

Volume – I need enough responses to make the data reliable

Pitches - top lines are sometimes enough

Alternative - Omnibus doesn’t provide me rich media

Company– I need an agency who can handle everything– I need an account manager I can trust– I want to go with a credible brand I trust

BrandSpectorMeasuring Ad Effectiveness

Measuring WHO is exposed to online advertisements– Providing detailed online demographic reports

Identification for follow-on studies– Pre & post ad testing

Tools & services addressing the needs of:

Project Experience:– more than 500 Ad Tracking Studies– more than 90 Remote Testing Studies

Market Research Institutes and Consultancies

Online Advertisers, Agencies and Publishers

Website Operators and E-Businesses

BrandSpectorHow it works

1,000,000+ panellists tagged• Canada 21,210• France 150,296• Germany 121,171• Italy 47,626• Netherlands 29,666• Russia 8,705• Spain 49,818• UK 428.913• USA 223.680

1. Online Ad is TAGGED.

2. TAG identifies Toluna cookies of people seeing the ad.

3. Cookie includes Toluna universal panel ID number

4. The list with panel ID numbers + time stamp and location ID is stored on the server

5. Toluna can append panel data to universal panel Ids.

Deliverables:

Structured data report Sample for pre/post tests

Ad to be measured

Example deliverableLive data report

PanelPortalPanel Community Management

A platform that enables the end to end management of an online panel community– Over 100 technology clients– Developed and used in house– A true end to end solution– Hosted SaaS platform– Complete implementation support and training

Panel Community ManagementDriving marketing effectiveness

New product development– Idea generation– Concept evaluation

Competitor assessment– Survey competitor customers – Competitor KPI dashboard

Communications– Assess concepts / campaigns– Live brand attitude dashboards

Customer retention– Identify experience weak points

(Beyond CSAT)

PanelPortal

Hosted panel community management solution– No hidden costs of hardware, software– Easy to use, full support, limited resources required

Package proprietary and ‘best of breed’ knowledge– Developed by the panel people

– Used in-house– Designed for ease of use

– 100+ clients

Comprehensive Professional Services at hand– Ensuring your success

Panel Community ManagementEfficiency and brand dialogue

A more efficient panel– Community management features keep members engaged and

responsive

Public brand –consumer relationship– Enable brand to create a consumer dialogue area within existing

web assets– Plug and play brand community dialogue without external

consultancy technical development– Fit into existing online brand assets and presence– Plug in new applications and features to maintain community

interaction with your brand

In house panelsTypical benefits

Speed– Create questionnaires and launch survey in hours

Cost– Zero postal / print / data / interviewer– Save on external sample costs– Use existing web traffic, email lists and CRM records to recruit

Fast and valid sampling– Automatically manage quotas / randomisation

Targeting– Easily reach niche targets in a few clicks

Data Quality– Respondent convenience– Media and interaction (image /video / audio)

Custom Panel Building

Industry leading panel-building experience – Diary Consumers – Physicians – B2B

Proven vertical recruitment & media expertise– over 2,000,000 panellists recruited each year

Panel Portal– Easily build your own panel– Track recruitment– Manage incentives

The Process

Panel Community ManagementThe process

Survey and Discussion

Live Results Reporting

Refine Marketing Spend

Panel Management

Web CommunityManagement

Convert Existing Records into

Panellists

PanelPortalMigration services

Consultancy services help migrate existing projects online and into your panel community

Feasibility analysis – Define which surveys can be run according to target, frequency, cost

and effectiveness

Questionnaire migration – Optimize scripting, look & feel, questionnaire templates, adapt

sampling and quotas

Fieldwork test methodology – Toluna can help to compare results from offline fieldwork (CATI, F2F)

to online collection

PanelPortalExample Portals

LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO