toluna overview

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Get in touch with the Toluna Community

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Page 1: Toluna Overview

Get in touch with the

Toluna Community

Page 2: Toluna Overview

What does Toluna do?

Sample� Proprietary Panelists

� Advanced Surveys

�Online Ad Measurement

Polls�QuickSurveys

�Sponsored Polls

�User-Generated Polls

/

SAAS� Community

Management

� Survey Scripting

� Panel Mgmt

Consultancy� Custom Panel Builds

�Professional Services

Page 3: Toluna Overview

Introducing Toluna Asia Pacific

Headquartered now in Hong Kong, with offices in India, Japan and Australia, Toluna Asia

Pacific delivers products and services you would expect from a global company whilst

providing a specialised team of local experts to understand and enable all of your

sample provision and technology needs.

Unlike other panel providers, Toluna has developed a unique online community

approach to the management of its panels. Through the use of web 2.0-based

technology we created the world’s first social voting community site

/

technology we created the world’s first social voting community site

toluna.com, focusing on maximising panellist engagement to offer increased survey

responsiveness and data reliability to our clients.

Opinions that really matter

That’s why we are the world’s no.1

online research sample and technology

provider!

Page 4: Toluna Overview

Enabling companies to ask 1-100 questions

to anyone, anytime, anywhere

Anyone

Toluna’s in-depth profiling of its panellists and our specialised consumer,

b2b and healthcare panels enable clients to reach niche segments and

hard to reach audiences quickly and cost effectively.

/ 4

Anytime

Toluna provides 24/7 global project management support and continually develops

innovative technology such as QuickSurveys and PanelPortal to enable organisations

to gain real-time customer insight easily and cost effectively.

Anywhere

Using Toluna’s 36 proprietary panels worldwide and our network of global

partners we can provide organisations with access to survey respondents from

all over the world.

Page 5: Toluna Overview

The World’s first Online Panel Community

Everyone has an opinion...we have over 1 million a day

A unique panellist experience that offers

much more than just a financial reward!

Our focus on creating socially relevant and

engaging panel communities means we are

/

engaging panel communities means we are

communicating with our panellists on a

much deeper level than other panel

companies.

The ‘social’ reward of interacting with other

panellists and contributing towards debates

is an extremely powerful mechanism to

stimulate repeat visits…

“From 10,000members in 1 country in 2003 to

4 millionmembers in 36 countries in 2011”

Page 6: Toluna Overview

Toluna.com

Toluna.com enables members to…

Create a personal profile page

Create polls for the community

Post polls on their own social media sites

Create and contribute towards debates

Gain ‘authority’ ratings for their opinions

Participate in product tests and reviews

/

Toluna.com enables clients to...

Undertake initial pitch based research

Establish incidence rates before field

Identify hard to reach target groups

Match responses to pre-profiled data

Get real-time information FAST

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Participate in product tests and reviews

Enter into competitions

Page 7: Toluna Overview

4 million active panellists - 34 countries

AmericasEurope and Russia

/

Asia PacificWorldwide

Page 8: Toluna Overview

Opinions from your target audience

Toluna strives to continually help

research professionals conduct

reliable online market research and

has pioneered the development of 16

specialist sub-panels.

Toluna collects up to 1,700 current

attributes through a number of

/

Get insight from the people that

really influence your business

attributes through a number of

specialist screeners, plus an

additional large number of data

points are collected by posting ‘Polls’

and ‘QuickVotes’ live on the

community site.

Toluna’s specialist panel profiling enables

researchers to quickly target the niche

segments they need and enjoy maximum

response rates, shorter project completion

times and increased data reliability.

Page 9: Toluna Overview

Data Quality

At Toluna, we understand the importance of data quality, and our approach to define data

quality is always evolving, to ensure we are providing our client with the highest quality

data possible.

Quality is not a point of competitive differentiation, we believe that it is standard

operating procedure. We define quality as both the quality client experience and data

/ 9

operating procedure. We define quality as both the quality client experience and data

quality initiatives we undertake to provide high-quality data to clients.

Keeping our data safe and our clients happy!

Protecting the things that matter to you

Page 10: Toluna Overview

We’ve outlined the quality processes we have put in place in SampleSafe™ as we felt it was

important to provide our clients with assurance that we have our own standard operating

procedures in place to ensure data quality.

The program is focused on three major areas to ensure quality

Actual: Validated by third party databases—Verity™. Melissa and GeoIP

SampleSafe™

/

Behaving: Providing thoughtful response to your surveys. Eliminating speeders and more.

De-duplicated: Respondents are prevented from participating more than once—DRD,

RelevantID™.

As an online data collection company, we are very process and project oriented. The product that

we deliver to our clients is data; and each time we engage with a client it is a new project. We

leverage SampleSafe™ to ensure that the data we provide is of the highest quality, and have

instilled Six Sigma principles to ensure that we measure the client experience and deliver

satisfactory results.

10

Page 11: Toluna Overview

More than just a sample provider

/

Toluna Technology for you to run

your own surveys

Toluna Full Service

Project Management

to run surveys for you

Toluna software to enable a fast snapshot of

consumer opinion

Page 12: Toluna Overview

Full Service

With leading industry operations, Toluna

provides over 400 full time employees in

Asia Pacific servicing all aspects of

Online panel delivery.

Advanced survey

designs to suit any

type of study

/

With over 150 Survey programmers, 100

Project Managers and a dedicated Quality

Assurance team of over 50 staff; Toluna

provides an unrivalled solution to your

needs domestically, regionally and globally.

Embracing the internet to create fun and

engaging surveys

Page 13: Toluna Overview

From ready made to ‘just for you’

We leverage a proprietary

methodology to ensure concept

security, SafeView™.

SafeView™ is a superior concept

protection program that prohibits

respondents from downloading

images, or saving them locally –

/ 13

images, or saving them locally –

ensuring the confidentiality of

your audio, video and images.

With SafeView™ applied to your

survey, we ensure the

confidentiality of your survey

concepts.

Impress your survey respondents with 3D!

Page 14: Toluna Overview

Research when you need it

•You create your questions

• Target by demographics

•Media enabled at the click of a mouse

• Flexible payment options

/ 14

Ask:

•4m members worldwide

•Your own crowd for FREE

•Social - share your results

No wait, no hassle

• 100-2,000 responses in 24 hours

• Great-looking real-time reports

• ‘Ask the Nation’ census weighting - immediately!

Page 15: Toluna Overview

PanelPortal™ is an extremely

powerful yet easy to use platform

which enables marketing and

research professionals to manage

custom branded online

communities in-house.

Using your existing customer Improved engagement, loyalty and advocacy

Embrace the speed, ease and cost advantages of

conducting research online

/ 15

Using your existing customer

database PanePortal allows you to

quickly and cost effectively conduct

online surveys and qualitative

discussions to gain honest, accurate

and valuable feedback.

Greater ability to respond swiftly

Gain deeper insight

Extend your reach to 4 million consumers

Increased brand visibility

Sharper new product development

Share insights internally

Reduce research costs and boost response rates

Page 16: Toluna Overview

BrandSpectorOnline advertising effectiveness research

What is BrandSpector?

Joint venture between Toluna and nurago

Measures how many people are exposed

to an online execution

Provides detailed demographic reports

on who was exposed

Enables follow-up surveys (awareness,

/

U&A) amongst exposed / non-exposed

How effective are your online campaigns?

Track targeted members of the

Toluna Community to find out

Page 17: Toluna Overview

An online platform for qualitative research

Other online qualitative services

Online bulletin boards – Ask respondents to

participate over a period of days, weeks or even

months about virtually any topic. We’ll manage

participation, incentives and more for you.

Online focus groups - Eliminate the time and

expense of travelling to focus group facilities.

Online groups are easy to initiate, require a shorter

lead time, and provide rich insight from a broader

/

Other online qualitative servicesQualMeeting – live video focus groups

via webcams

QualAnywhere – text based mobile

research

lead time, and provide rich insight from a broader

geography of respondents than possible via offline

groups.

Real-time chat - TolunaChat enables companies

to gather rich insights from survey respondents in

real-time. Our easy-to-use technology enables

companies to intercept survey respondents and ask

them more in-depth questions

Page 18: Toluna Overview

Thank You

LONDON | PARIS | FRANKFURT | AMSTERDAM | MUNICH | HAIFA | MADRID | TIMISOARA

WILTON | SEATTLE | DALLAS | ANDOVER | LOS ANGELES | TORONTO

SYDNEY | TOKYO | GURGAON | HONG KONG