toronto star media kit 2017 · pdf filetoronto star is canada's largest local daily...
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Toronto Star
Desktop Print
Tablet Mobile
1,761,000
Monthly UV
4,495,000
Monthly UV 848,000 Monthly UV
3,306,000
Weekly Readers
Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day.
Source: Vividata Q2-2017, Total Adults 18+, Read Star Print weekly cume, comScore Media Metrix, Avg. Monthly Unique Visitors, July-September 2017
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2,216,000 2,329,000 Boomers’ personal incomes have kept pace with their growth in the last decade, increasing by more than 30%. That makes engaging with this demographic even more crucial for advertisers.
This key group comprises nearly half the Canadian population, in which 70% are homeowners, 63% are parents and 78% are families of three or more.
2,095,000 862,000 1,231,000 A strong and active demographic in which 62% are working (employed) or going to school.
Canada is indeed a multicultural society. One third of our audience were born outside of Canada, and 34% speak another language.
We reach 21% of affluent Canadians (household income of 125K+).
Boomers Age 24-54 Moms Affluent Multicultural
We Reach
Source: Vividata Q2-2017, Total Adults 18+; Read Star Print/Digital weekly cume
1,406,000 Across all platforms, 30% of Star readers are Millennials.
Millennials
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Editorial Calendar Toronto Star
Monday Tuesday Friday Saturday Sunday Wednesday Thursday
News News News News News News News
Sports Sports Sports Sports Sports Sports Sports
Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto
New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life
New York Times Book Review
Travel Travel
Insight Business Business Business Business Business Business
Insight
New in Homes
Wheels
Starweek
Comics
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Digital Capabilities
One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment
site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers,
sponsorships, native articles and video solutions available across the site.
6,393,000 Unique visitors per month
Gender
Household Income
Household Size
Intent to Purchase
Interests
And More…
Hockey
Education
Autos
Health
Travel
Theatre (Fine Arts)
News & Information
Sports
Business & Finance
Law & Government
Lifestyle
Entertainment
Reach a targeted audience 3rd Party Targeting: 1st Party Audience Segments:
Customized 1st party data segments available upon request.
65% A25-54
48% HHI 100K+
50%
50%
Source: comScore Media Metrix, Total Unique Visitors, July-September 2017. HHI profile based on desktop users only
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Email Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family
Wonderlist
364,798
Wonderlist
Weekly Extras
61,219
thestar.com Dedicated
44,436
thestar.com Morning Headlines
24,829
thestar.com Daily Sports
9,483
Toronto.com Weekender
41,922
Toronto.com 3rd Party
14,705
Source: 2017 SMM Internal Email Stats
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Toronto at your fingertips Toronto’s ultimate entertainment destination covers it all with
up-to-the-minute information and listings. From local festivals,
concerts and live theatre to movies, events and dining out,
this continually updated website is your trusted guide for
what's going on in Canada’s largest city.
Source: comScore Media Metrix, Unique Visitors, April-June 2017
Start your engines! Wheels.ca is Canada’s most comprehensive and trusted
automotive resource online. Offering everything from
the latest news and opinions from renowned automotive
experts to car-comparison tools, car finders, a robust
used-vehicle section and driving tips, this popular
website is a powerful content engine.
Digital Capabilities
Desktop Tablet Mobile 119,000
Monthly UV 181,000
Monthly UV 26,000 Monthly UV
Desktop Tablet Mobile 100,000
Monthly UV 76,000
Monthly UV 25,000 Monthly UV
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Desktop 97,000 UV
Mobile 97,000 UV
Tablet Web 32,000 UV
Print 644,000+ Weekly Readers
Source: Vividata Q2-2017 Study, Adults 18+; Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q2-2017 factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2017
The Kit and thekit.ca
Engaging Beauty & Fashion The Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.
Email Subscribers 70,000+
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Toronto Star Consumer Opt-Ins
Print products offered to Toronto Star subscribers that wish to enhance their subscription with specific content
• Active readership keen to read the product each week • Requested readership who pay a premium to receive the product • Targeted readership that meets advertiser’s needs
The ART of Consumer Opt-Ins
The Star currently offers the following opt-in products: Starweek, That’s Puzzling and New York Times supplement
With cost-effective advertising solutions: • Staying power for your ads • Various and unique ad positions available • Custom content opportunities • Add mass & domination to your campaign
Leverage The Star brand
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The NYT Audience*
NYT subscribers in Toronto are younger, make more money and are more educated than the average GTA resident.
Sources: Internal Distribution Stats – NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend 2016 - Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population
International & Book Review The New York Times
• 60,000 Toronto
• 5,981 Waterloo
• 14,150 Hamilton Print Total Weekly Distribution
80,131
Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience.
Home delivery subscribers to Saturday’s edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week.
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123
132
117
116
Mgmt Occupations
Univ Degree+
HHI $150K+
Age 30-39
NYT Subscriber Index over Average
11 Sources: Vividata Q2-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg., 2016
42% 47% 33%
Women Adults 65+
68%
Married/Living Together
Men
53% $84.5K 78%
Home Owners
Average HHI
Bachelor’s Degree+
Committed: Subscribers pay an additional $1.00 to receive a copy of Starweek with their Saturday edition of the Star
Engaged: More than one-half of Starweek readers read an edition 3+ times
Weekly Television Listings Magazine Starweek Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings by half hour time blocks, a daily “Worth Watching” feature, TV-based puzzles and games, and more. Starweek is available as an opt-in subscription and in single copy editions of the Saturday Star.
162,762weekly
distribution*
644,000 readers
every week
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40 Page Puzzle Book THAT’S PUZZLING is an engaging puzzle book offering a weekly selection of over 20 puzzles and a variety of difficulty levels. Many puzzles are unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword. THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available.
That’s Puzzling
12 Sources: *Internal Distribution Stats-12 month Avg., 2016; Environics Analytics DemoStats/Household Spend 2016 - Based on That’s Puzzling Subscribers (GTA postal codes) vs Total GTA Population
48%
Women Men
52%
A Younger Demo
Avg Age 42 Avg HHI
$118,775 High Income
Univ. Degree+
Subscriber Index Over Average
115 Mgmt
Occupations 113
20,000+ weekly distribution*
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• Custom Publishing
• Special Sections
• Impact Ad Executions
• Zoning Opportunities
• Local or National campaign opportunities
• Programmatic
• Native advertising
• Digital ads
• Site takeover
• Sponsored content
• Mobile geo-targeting
• Sponsored e-blasts
• Daily newsletters
• Articles and videos
• Infographics
• Custom magazines
• Corporate newsletters
• Brand videos
• Company profiles
• Events coverage
• Print & distribution • Inserts
• Glossy wraps
• Die-cut wraps
• Hi-brite wraps
• Tag-ons
• Polybags
• Post-it notes
• Product sampling
• Street teams
• Sampling
• Outdoor
• Exhibits
• Activations
• Augmented reality
Digital Print Print & Distribution Content Experiential
Toronto Star Solutions
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Content Solutions We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments.
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Custom Printing & Distribution Solutions Our turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach your targeted audience in the GTA, Ontario and across Canada. Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as: • Geo-Target radius from client locations, custom territories, etc.
• Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc.
• Proprietary Customer data (we are fully compliant with privacy requirements)
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Thursday: Home Delivery and Provincial Saturday: Home Delivery, Single Copy, Provincial Flexible delivery by FSA to all or selected zones within the GTA • Access to new homes and condo developments • Volume CPM discounts (Activity pro-rated to ROP contract) • Delivery by adult carriers • Guaranteed AM delivery • Minimum quantity 10,000 per drop
Inserts Toronto Star Distribution Available Thursday & Saturday
Distribution Locations by Zone Zone 1: Central
Zone 2: GTA East
Zone 3: GTA North
Zone 4: GTA West
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PressRun Sec+onsBooking Booking Set&Proof ChangetoSet&Proof CameraReady
Monday Edition News, Sports, GTA, Business, Classified, Life, Entertainment
Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm
Tuesday Edition News, Sports, GTA, Business, Classified, Life, Entertainment
Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm
Wednesday Edition News, Sports, GTA, Business, Classified, Life, Entertainment
Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm
Thursday Edition News, Sports, GTA, Business, Classified Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm
Thursday Preprint Life, Entertainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm
Friday Edition News, Sports, GTA, Business, Classified, Life, Entertainment
Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm
Saturday Edition News, Sports, GTA, Business, Classified Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm
Saturday Preprint #1 Comics, Life Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm
Saturday Preprint #2 New in Homes,
Entertainment, Travel Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Wednesday 4:30pm
Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm
Sunday Edition News, Sports, Life,
Entertainment, Insight Thursday 4:30pm Thursday 4:30pm Friday 11:00am Friday 4:30pm
Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm
Toronto Star Booking & Material Deadlines
Monday Classified - 4:00pm Saturday
Monday Vitals - 3:15pm Sunday
Tuesday Classified - Noon Monday
Tuesday Vitals - 3:15pm Monday
Wednesday Classified – Noon Tuesday
Wednesday Vitals - 3:15pm Tuesday
Thursday Classified – Noon Wednesday
Thursday Vitals - 3:15pm Wednesday
Friday Classified – Noon Thursday
Friday Vitals - 3:15pm Thursday
Saturday Classified - 10:00am Friday
Saturday Vitals - 11:00am Friday
Sunday Classified – Noon Saturday
Sunday Vitals - 3:15pm Saturday
Classified & Vitals Deadlines
Advertising adinfo@thestar.ca
High Impact Executions starmetromedia.com
Our Sites thestar.com
thekit.ca toronto.com
wheels.ca wonderlist.ca
Specs & Deadlines Specs & Deadlines
Contact Us
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