total brand reach over 3 - immediate media company · total brand reach over 3.7m magazine 894k...
Post on 27-Sep-2020
5 Views
Preview:
TRANSCRIPT
RADIO TIMES IS SIMPLY BRITIAN’S BIGGEST SELLING QUALITY MAGAZINE!
Total Brand Reach Over 3.7MMAGAZINE894KCopies Sold Per Week
2.2MReaders Per Week
220KSubscriptions
99%Actively Purchased
SOCIAL MEDIA21.8K
Facebook Followers
28.1KTwitter Followers
DIGITAL www.radiotimes.com
2.78MUnique users per month
18.9Page Impressions
89KUse both magazine & website combined
3.7MCombined Audience
90KRegistered Users
The leader
of the pack:
1M AB’s....
that’s a staggering
400K more
than Good
HousekeepingIt’s the only
premium
magazine in the
top 10
readership list
Radio Times outsells the rest of the premium TV listings market combined by 331K copies
TGI GB 2013 Q1 NRS JAN- DEC 12 RT Brand solutions survey
Affluent, cultured, quality seekers with fewer commitments than their younger counterparts.... What an opportunity to reach perhaps the most perfect audience ever...
The Audience
89%more likely to watch plays, opera, ballet & jazz concerts
1MReaders visit art galleries/exhibitions
54%more likely to spend over £2,500 on a holiday
“Quality is not an act, it is a habit”. (Aristotle)...
Well our audience definitely demand quality!
Quality is all important, in fact 69% agree with paying for quality goods
Female RT readers are more likely to buy clothes from John Lewis (Index: 213)
RT reader’s favourite shop for their groceries is Waitrose (Index: 247)
MAGAZINE48% 52%Male Female
57Average Age
76%ABC1 48%AB
202KSubscriptions
64%Married/living with partner
84%Homeowners
Young at heart...This tech savvy affluent group makes up 1 in 5 of all online dating users
Our Audience loves:GOING OUTHOLIDAYSFOODFASHIONBEAUTYCARS
TGI GB 2013 Q1 NRS JAN- DEC 12 RT Brand solutions survey
top related