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Travel Sentiment Study Wave 11MAY 27, 2020

TRAVEL SENTIMENT STUDY

WAVE 11Fielded May 20, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 11

49%

45%

27%

10%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

73%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 11

Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison

IMPACT ON TRAVEL PLANS

73%77%77%79%82%82%85%84%84%

75%

58%

May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100

Travel Sentiment Study Wave 11

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20

Canceled trip

completely

Reduced travel

plans

Travel Sentiment Study Wave 11

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30%

18% 17%

22%19%

21% 22%25%

22%26%

27%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20

Changed

destination to

one I can drive

to as opposed

to fly

Changed trip

from

international to

domestic

Travel Sentiment Study Wave 11

5%

17%

20%

7%

17%

16%

13%

26%

27%

23%

21%

21%

53%

20%

17%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

53%

60%54%55%

61%63%66%67%

62%58%

35%

May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 11

Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

20%20%23%22%25%23%24%25%23%23%

17%

May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 11

Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 11

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

71%67%69%70%69%72%70%

65%72%

76%

87%

May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

100

Travel Sentiment Study Wave 11

IMPACT ON TRAVEL PLANS

First Trip Travelers Will Take in the Next Six Weeks (Memorial Day Weekend to July 4th Weekend)

41%

15%

11%

9%

7%

6%

4%

4%

1%

<1%

0 25 50

I am not planning to take a trip in the next 6 weeks

Travel by car to see friends and relatives within 200 miles in the U.S.

I will vacation at home first (i.e., staycation)

Travel by car to see friends and relatives more than 200 miles in the U.S.

Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S.

Travel by plane to see friends and relatives in the U.S.

Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S.

Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.

Trip to another international destination

International trip to Canada or Mexico

Travel Sentiment Study Wave 11

10%

9%

13%

20%

21%

26%

34%

28%

24%

22%

29%

25%

14%

13%

13%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

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