twitter campaign pitch
Post on 13-Dec-2014
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making twitter relevant
Twitter must find a way to build better connections with more people.a few seconds ago from Miami Ad School Minneapolis
WhatsTheProblem?
1. Increase registration from underrepresented segments. The objective is to make Twitter more relevant to these users.
Twitter must find a way to build better connections with more people.
a few seconds ago from Miami Ad School Minneapolis
about a minute ago from Miami Ad School Minneapolis
WhatsTheProblem?
2. Twitter needs to retain its audience.
1. Increase registration from underrepresented segments. The objective is to make Twitter more relevant to these users.
a few seconds ago from Miami Ad School Minneapolis
about a minute ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
Twitter must find a way to build better connections with more people.
WhatsTheProblem?
WhatsTheProblem?
WhatsTheProblem?
the target
Teens, 13-19 years old.a few seconds ago from Miami Ad School Minneapolis
TheTarget
TheTarget
Why aren’t they on Twitter? They’re just not interested!
Teens, aged 13-19 years old.
a few seconds ago from Miami Ad School Minneapolis
a few seconds ago from Miami Ad School Minneapolis
TheTarget
Network E!ect: could snowball into bigger problem.
Why aren’t they on Twitter? They’re just not interested!
a few seconds ago from Miami Ad School Minneapolis
about a minute ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
Teens, aged 13-19 years old.
TheTarget
Twitter doesn’t really add to existing technology.
Why aren’t they on Twitter? They’re just not interested!
a few seconds ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
two minutes ago from Miami Ad School Minneapolis
Teens, aged 13-19 years old.
TheTarget
Network E!ect: could snowball into bigger problem.about a minute ago from Miami Ad School Minneapolis
How do we make them care?
Network E!ect: could snowball into bigger problem.
a few seconds ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
two minutes ago from Miami Ad School Minneapolis
Why aren’t they on Twitter? They’re just not interested!
TheTarget
Twitter doesn’t really add to existing technology.about a minute ago from Miami Ad School Minneapolis
over two minutes ago from Miami Ad School Minneapolis
Teens, aged 13-19 years old.
The average teenager’s week...a few seconds ago from Miami Ad School Minneapolis
TheTarget
30%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Sleep
30%
18%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Online
30%
18%16%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
School
30%
18%16%
14%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
TV
30%
18%16%
14%
9%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Other Media
30%
18%16%
14%
9%
6%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Friends
30%
18%16%
14%
9%
6%4%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Homework
30%
18%16%
14%
9%
6%4%4%
SleepOnlineSchoolTVOther MediaFriendsOtherHomework
Other
The Big Three: Entertainment, Music, & Celebritiesa few seconds ago from Miami Ad School Minneapolis
TheInsights
Largely impatient; immediacy important. This is what Twitter is great for!
The Big Three: Entertainment, Music, & Celebrities
a few seconds ago from Miami Ad School Minneapolis
a few seconds ago from Miami Ad School Minneapolis
TheInsights
Real celebrities running accounts, not PR consultants.
Largely impatient; immediacy important. This is what Twitter is great for!
a few seconds ago from Miami Ad School Minneapolis
about a minute ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
The Big Three: Entertainment, Music, & Celebrities
TheInsights
Twitter closes the gap between celebrity lifestyles and consumer lifestyles.
Largely impatient; immediacy important. This is what Twitter is great for!
a few seconds ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
two minutes ago from Miami Ad School Minneapolis
The Big Three: Entertainment, Music, & Celebrities
Real celebrities running accounts, not PR consultants.about a minute ago from Miami Ad School Minneapolis
TheInsights
Why else are celebrity reality shows so popular?
Real celebrities running accounts, not PR consultants.
a few seconds ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
two minutes ago from Miami Ad School Minneapolis
Largely impatient; immediacy important. This is what Twitter is great for!
Twitter closes the gap between celebrity lifestyles and consumer lifestyles.about a minute ago from Miami Ad School Minneapolis
over two minutes ago from Miami Ad School Minneapolis
The Big Three: Entertainment, Music, & Celebrities
TheInsights
direction
Twitter is the ultimate celebrity reality show.a few seconds ago from Miami Ad School Minneapolis
Direction
Invite young people to communicate and interact with their celebrity idols.
Twitter is the ultimate celebrity reality show.
a few seconds ago from Miami Ad School Minneapolis
a few seconds ago from Miami Ad School Minneapolis
Direction
Narrow the gap between the lives of the average teen and the lifestyles of the rich and the famous.
Invite young people to communicate and interact with their celebrity idols.
a few seconds ago from Miami Ad School Minneapolis
about a minute ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
Twitter is the ultimate celebrity reality show.
Direction
creative executions
Print.a few seconds ago from Miami Ad School Minneapolis
CreativeExecutions
Print.a few seconds ago from Miami Ad School Minneapolis
CreativeExecutions
Commercial.a few seconds ago from Miami Ad School Minneapolis
Commercial.about a minute ago from Miami Ad School Minneapolis
one minute ago from Miami Ad School Minneapolis
Print.
CreativeExecutions
Web.a few seconds ago from Miami Ad School Minneapolis
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