twitter marketing strategy 2015 - basic twitter marketing tips
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Twitter Marketing
Presented by Mohammed Azharuddin
Digital Marketing Trainer
Twitter Stats
1 Billion+ Users271 Million Active Users78% Mobile Users500 Million Tweets per dayHigh Conversion Rates
What is Twitter ?
• Micro Blogging site which allows 140 chars, photo, video and links.
• The main purpose of the twitter is real time communication between B-B or C-B or C-C
Listen and Learn
Branding
Customer Support
Connect with Experts
Competition and Offers
Updates and Press
Ho
w t
o u
se T
wit
ter
?
Twitter Usage in India
Tweet
Mention
HashTagLink
Reply ReTweet Favourite
Most Popular Tweet
Create Profile
• Go to www.twitter.com > Signup
• Select a Unique Handle [Max 15 Chars]
• Tailor twitter based on recent visits
• Choose Interests
• Import Contacts
• Confirm Email Address
Customizing the Profile
• Menu > Settings > Edit Profile
–Customize the Profile
–Use custom graphics and logo for corporate
branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]
Twitter Graphic Dimensions
• Profile Photo
– Default : 73x73px – Profile Photo
– Normal : 48x48px – In timeline
–Mini : 24x24px
• Profile Banner
– Default : 1500x500px
–Medium : 600x200px
– Small : 300x100px
Types of Tweets
• Text Based
• Link Based
• Photo
• Video
HashTag
• The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
• Hashtagged words that become very popular are often Trending Topics.
• Using hashtags we can amplify our message to audience.
How to use hashtags
• Identify important Hashtags
– Use the site https://www.hashtags.org/
• Find and mention influencers
• Align your campaign with trending topics
• Time your tweet
Examples of Tweets
Engaging the Users
Contents On Twitter
• Answer in style
– http://www.socialsamosa.com/2012/11/social-media-case-study-55dsl-twittergun/
• Question & Answer
– One such contest was # FunWithNumber
• Retweet & Follow to Win
• Photo Contest
Recent Contests (Nov 2014)
• #BornTo– https://twitter.com/MaybellineIndia/status/537522659521622017
• #OnCloud9W– https://twitter.com/jetairways/status/537448187473047552
– http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
Twitter Tools
• http://twittertoolsbook.com/10-awesome-twitter-analytics-visualization-tools/
Generating Leads from Twitter
• Prepare a keyword list relevant to your product
• Perform search on twitter
• Interact with users as per the need
• Respond back to their reply
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