twitter: part 1 - getting the bird - some stats

Jim SymcoxGetting the BirdGetting the Bird

What we’ll cover…

• A few facts• Why use Twitter• Twitter best practise• How to use Twitter• Tools to make it easier• Questions

Jim Symcox

There are no Twitter experts!

Source: 2011 Social Media Marketing Report -Social Media Examiner

Twitter – the organisation• 21st March 2006• 400 employees• 2010 50,000,000 per day• 2011 140,000,000 per day• 11th March 2011 - 177 million tweets• 500,000 accounts• 182% Increase in mobile over 12 months

Jim Symcox

Jim Symcox

Twitter has changed2009 2010

Twitter users using own name

Provide location information

Provide a biography

Provide a web site address

Jim Symcox

• 22.5% accounted for 90% of tweets• 80.6% made less than 500 tweets

Source: Sysomos

33% 82%

44% 73%

31% 63.3%

22% 45%

Social media benefits

Source: 2011 Social Media Marketing Report -Social Media Examiner

Use Twitter to…

• Get new customers• Keep in touch• Check competitors• Offers and sales• Referrals• Research

What’s been said…

• “we soon learned that the most beneficial thing about Twitter is not what you can tweet, but who you can follow …

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…our revenues have increased thanks to some priceless information tweeted by some of our new ‘friends’…”.

What happens with Twitter36% check Twitter at least once a day21% never check for Tweets55% share links to news stories54% post general observations 53% Re-tweet other users52% send direct messages 40% share photos28% share videos24% Tweet their location

37% brand followers: more likely to purchase33% brand followers: more likely to recommend brand

Before you start…

Are my customers on Twitter?

Do I feel comfortable using Twitter?

• Legal approval needed• Broadcast• SALES!• Disguised tweets• Paying for followers• Don’t respond to DMs• follower quantity is vital

Don’t Tweet if …

Twitter is not Superman

• Part of your social media strategy

• Used to engage• Helps content

redistribution

Businesses are missing this point

Any Questions on Twitter or Social Media

Jim Symcox

Ring Jim Symcox on 07963768114Email me at jim@business-powerpack.comSkype me at marketingmagicTweet me @jimsymcox