typography & motion graphics

TYPOGRAPHY & MOTION GRAPHICSA L E X I S S A N S O N E S P . 2 0 1 6

History of typography in motion graphics

Typography

"the art and technique of arranging type to make

written language legible, readable, and appealing

when displayed. The arrangement of type involves

selecting typefaces, point size, line length, line-

spacing (leading), letter-spacing (tracking), and

adjusting the space within letters pairs (kerning)."

History of typography in motion graphics

Wood Block

image is carved in reverse into a piece of wood, covered in ink

and then laid on a paper to create a print

History of typography in motion graphics

Movable Type

Setting type by hand for printing on a letter press machine

History of typography in motion graphics

Letterpress

*still in use today*

Photopolymer plates that can

translate a digital design into a

raised plate for use with vintage

presses

History of typography in motion graphics

Engraving

Most expensive of all printing, carved by hand or machine

History of typography in motion graphics

History of typography in motion graphics

Development of the Poster

History of typography in motion graphics

What stands out?

The use of bold, CAPITALIZED and italicized words and

letters

Different colors

Different type faces

History of typography in motion graphics

Post- Modernism Designs

History of typography in motion graphics

What has changed?

New ideas are used to make designs more intricate.

Introduction to combined Typography and graphics design for advertising

History of typography in motion graphics

History of typography in motion graphics

What has changed?

New ideas are used to make designs more intricate.

Introduction to combined Typography and graphics design for advertising