Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

http://www.youtube.com/watch?v=0j-5DsdTfPM

Brief description:What do you see?

I see a caroon vibe dvd menu with italic text showing all over the screen also some kitchen wear vegetablesand windows lighting options

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement The most obvious techniques used is animation because it has a cartoon look a like image

there are no movements in the image but in the video if you click on the link you can watch it it has been colour rendered if you look at the colours properly it has been well rendered because it is clear and fantastic.

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Salford City CollegeEccles CentreCreative Media Production

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity I would not do anything to change this it is perfect the text the animation the style of tect and

the props in the image are suitable for the location it has good lighting i would not change a thing.

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

The video format is wide screen the aspect ratio is 2.35:1 the resolution is 1080hp

Motion Graphics and Video Compositing Unit 64

Glossary

Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects.

Compositing video - When there are several different clips of video are layered over one another to create a single image.Interactive Menus – DVD Interface or Interactive Menus on a web pageIdent – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.Animated Captions – Animated Graphics layered over an image / videoWeb Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web

Banner usually a mix of motion graphics and video

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Salford City CollegeEccles CentreCreative Media Production

Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)

Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence.

Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25

fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness).

Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites)

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