Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

This motion graphic is an interactive, animated web banner.

Brief description:What do you see?

Products from the shop fall from the top of the banner to the bottom of the banner. When the banner is filled with food, a question appears asking ‘what would you add to the next price drop?’ It has scroll bars and the option can be highlighted. When highlighted you can click the vote button. I believe that people will be more intrigued with a banner when it is more interactive.

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement

All objects are animated to drop from the top of the banner (movement). At the end of the banner animation, blue appears over the banner, representing Tesco’s logo and colour. The colour is calm.

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity

After all the products drop from the top of the banner is covered in a translucent blue. The colour is very clear despite of its variety. Most banners are still images but this banner has movement and is very clear so it will catch the eyes of the viewer

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

It is shown in HD. The screen ratio is 720 x 300 and has an aspect ratio 2.4 . It is constructed from GIF.

Motion Graphics and Video Compositing Unit 64

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