ueda 2015 awards of excellence - innovation & entrepreneurship - technology commercialization...
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TechnologyCommercialization
Academy
Academia
IndustryGovernment
TCA
TCA Tenets• Leverage student
talent to create commercial value from Crane IP
• Provide experiential learning for students
• Retain talent for our region
Year 1: Proof of Concept
Year 2: Traction
Year 3: Investment
Year 4: Validation
TCA Guiding Principles
Iterative Experimentati
on
Multidisciplinary
Collaboration
Lean / Agile Development
Professional Accountability
2012 Technology Commercialization AcademyMILESTONES, DURATION, IMPORTANCE & TIMELINE
MILESTONES
Milestone Occurrence
DURATION
Less
More
IMPORTANCE
AverageGreater
PHASE
Intro Vision Design Model Launch Pitch
Inspired by the work of John Furness and Created by Andrew J. Moad © 2015
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
TechIntro
Ideation
Parti
cipa
ntFa
cilit
ator
Research Final PitchesDemo Days
FeasibilityInstruction
TechnologyFamiliarization& Crane Trip
MVP
Stage Setting
PoloDesignPitch
Market
Competitor FeasibilityPitch
PitchFeedback
BusinessModelCanvas
“Right-Side”Model
“Left-Side”Model
FinancialEstimates
DetailedFinancial
Model
ModelPitch
Pitch Feedback
Pitch Practice
2015 Technology Commercialization AcademyMILESTONES, DURATION, IMPORTANCE & TIMELINE
MILESTONES
Milestone Occurrence
DURATION
Less
More
IMPORTANCE
AverageGreater
PHASE
Intro Vision Design Model Launch Pitch
Inspired by the work of John Furness and Created by Andrew J. Moad © 2015
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10 WEEK 11
TechIntro
Ideation
Parti
cipa
ntFa
cilit
ator
ResearchFinal PitchesDemo Days
ProblemValidation
SolutionValidation
EvidenceAssessment
EvidenceAssessment
CustomerInterview
Workshop
ConceptualDesign
EvidenceAssessment
FeasibilityInstruction
TechnologyFamiliarization Detailed
Design
MVP
PrototypeValidation
BusinessModelCanvas
LeanModelCanvas
EvidenceAssessment
InformedFinancialEstimates
CanvasValidation
EvidenceAssessment
MVPWorkshop
ValidationWorkshop
Scaling – Replicability – Sustainability
Questions?
TechnologyCommercialization
Academy
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