#ungagged16 - work life hacks for an seo

@alexmoss @FireCask #UnGagged16

Work Life HacksFor an SEO

to increasing productivity & efficiency

Alex MossDirector

@alexmoss@firecaskmcr

@alexmoss @FireCask #UnGagged16

Email alex@firecask.com

Twitter @alexmoss

Facebook fb.com/alexmoss1

Instagram @alexm.uk

Linkedin AlexMoss1

Google+

WHO’S THIS BRITISH GUY?

@alexmoss @FireCask #UnGagged16

Director at FireCaskAward-Winning

Online Marketing Agency

Search/Social/Outreach

WordPress Development

Co-Founder of PeadigWordPress Theme Framework

Bootstrap Integration

Mobile/SEO/Social Friendly

Also lots of plugins

WHAT DO I DO?

SO MANYFUCKING TOOLS!

TOOLS YOU MAYALREADY KNOW

@alexmoss @FireCask #UnGagged16

AUDITING & ANALYSIS

Screaming FrogAdvanced desktop app.

Great for advanced auditing & analysis.

Too much to explain in this talk!

SEO Tools for ExcelTechie auditing fun in Excel

Only available for WIndows

Keyword ScraperEnter keywords into doc

Scrapes suggestions within spreadsheet

http://bitly.com/gscrapeit

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LANDSCAPE AND COMPETITION

SEMrushCompetitor analysis

Speak to Alexandra!

SISTRIXDomain analysis

Keyword rankings and Suggestions

Competitor Analysis

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LINKS & OUTREACH

BuzzstreamOutreach CRM

MajesticLink Landscape Data. Biggest crawler

AHrefsAnother version of Majestic. Includes content as well as link explorer.

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FUN WITH FLAGS SPREADSHEETS

URL ProfilerGet metrics from any list of URLs and export to CSV

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FUN WITH FLAGS SPREADSHEETS

Search Analytics for SheetsSearch Console data to Google Drive.Store historical data beyond 90 days!

GIVE YOUR CURRENT TOOLS

SOME CRACK

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Google Chrome & Gmail

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Gmail Addons Make Life Easier

Undo Send Pause Inbox

Canned Responses

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Find out who you’re emailingView more information on a person

from their email. Links, social profiles and other information.

GET STREAKING

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Schedule emails to send later & Snooze emails to pop back into your inbox

See if, when and where someone has read your email

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Turn your inbox into a collaborative sales funnel.

Also use as an email-based project management system.

Use Mail Merge to create mass-templated emails.

SALES FUNNELS WITHIN YOUR INBOX

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WHO NEEDS MAILCHIMP?

Take canned responses to the next level with Mail Merge

MANAGE YOUR SHIT

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YOUR 3 NECESSARY PM TOOLSTeamwork

Web based project management app

Desktop time management

GIT / BitbucketRevision control for development

Sourcetree for better GUI

FranzIM management platform

Uses web interfaces

Reduces app clutter

@alexmoss @FireCask #UnGagged16

EDITORIAL & CONTENT

TrelloUse the content addon to create a content

editorial calendar.

Full blog post

Days of the YearEvery day is “something” day

Jono made it, so take it with a pinch of salt

TrackMaven CalendarJono didn’t make this, so is shit in comparison

Downloadable calendar for Google Cal

@alexmoss @FireCask #UnGagged16

USE SLACK BECAUSE SCIENCE

Integrations mean updates are communicated automatically.

Within FireCask, all our GIT repo commits are sent to our design-

dev channel

Statistics can be viewed within the web interface and also sent by email digest.

Here you can see activity with heat maps of DM’s to public messages.

NOW…LET THESE TOOLS

MAKE SWEET LOVE

@alexmoss @FireCask #UnGagged16

@alexmoss @FireCask #UnGagged16

Some IFTTT Applets

There are 1000’s of IFTTT applets to help automation.

Users can’t publish applets, so you have to make them yourself.

“This” Applets• Reddit (search, mentions,

domains)

• Twitter search (hashtags, usernames, advanced search)

• Blog posts / RSS feeds

“That” Applets• Twitter lists or tweets (interaction

and automation)

• Share an embedded image from Instagram to Twitter

• Email forwarding

@alexmoss @FireCask #UnGagged16

Some IFTTT Applets

@alexmoss @FireCask #UnGagged16

HAVE A THREESOME: TOOL -> GMAIL -> SLACK

• Create IFTTT applet to handle incoming email

• Have it publish in your chosen channel

• Receive an email

• Set up filter to add label

@alexmoss @FireCask #UnGagged16

STORE THOSE RANKINGS

• Email ranking reports each day

• Create an applet to take the attachment and add it as a worksheet to a given spreadsheet

• Now you can use this data elsewhere and manipulate it as you wish

@alexmoss @FireCask #UnGagged16

SLACK ALL OVER MY FACE

Slack have a large number of integrations. Free account limits the number of integrations you can have, but each integration

can have multiple integrations within them.

• /feed subscribe [URL]

• Share an embedded image from Instagram to Twitter

• Email forwarding

Slack have an integration directory, including categories for marketing and analytics.

@alexmoss @FireCask #UnGagged16

BRAND & SOCIAL MENTIONS

• Get brand mentions from web & social.

• Share live/daily/weekly updates into a Slack channel

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ANALYTICS

• Connect GA profile and other social assets

• Get daily/weekly/monthly updates into a Slack channel

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LIVE CHAT

• Insert code into website

• Live chat appears in a channel when used

• Any person who responds will control that conversation

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Email alex@firecask.com

Twitter @alexmoss

Facebook fb.com/alexmoss1

Instagram @alexm.uk

Linkedin AlexMoss1

Google+

Slides:

http://firecask.com/go/ungagged16/

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