ux innovation

UX InnovationRan LironHead of UX, VaronisUX mentor at Google Launchpad

SlideShare.net/RanLiron

The creative process

Idea

Design

Execution

Research

Exploration:Playing with Ideas

3

Let's play...

Design the ultimate “To do” Lists App

Crazy 8 !8 different

designin 8 minutes

different

Crazy 8 !8 different

designin 12 minutes

different

Design the ultimate “To do” Lists App

Who have generated at least 3 designs?

Who have generated at least 6 designs?

Who has 8 completely different designs?

Crazy 8

Can you come up withanother 8, completely

different designs?

Creative blast

Searching for inspiration

Who is using listing applications? What is the need? What is missing? Is there a “blue ocean” out there?

Method 1: research the need

Restrictions harms creativity?

“Write a short story”Vs.“Write a story on a single page, that start with the sentence: “Yesterday I met an old friend” and end with the sentence “I went back to the office, hoping that I will never meet her again”.

The value of limitation

?Restrictions ______ creativity

breed

The value of limitation

Make it all about one thing.For example: Remembering to buy Milk Setting a plan and following it Sharing lists …

Method 2: Hyper-focus

Method 3: Copy & Switch

"Good Artists Copy Great Artists Steal!" Steve Jobs

Method 3: Copy & Switch

"Good Artists Copy Great Artists Steal!" Pablo Picasso

Method 3: Copy & Switch

19

"Immature poets imitate mature poets steal"

T.S. Eliot

Copy & Switch

Q: How can a copy be innovative?

A: Change a domain. Get inspired by something completely different.

Design the ultimate “To do” Lists AppBase it on:

Design the ultimate “To do” Lists AppBase it on:

Design the ultimate “To do” Lists AppBase it on:

Design the ultimate “To do” Lists App

Base it on:

Design the ultimate “To do” Lists App

Base it on:

Conclusion

Research your users in order to provide better solutions

Fit the solution to the need

Use restrictions as a tool to enhance creativity

Limitations as inspiration

Get creative by tapping

sources of inspirationfrom different

contexts

Inspiration from different domains

LironRan@Gmail.com054-5-99-99-47

The presentation is available on SlideShare:

SlideShare.net/RanLiron