uxcon16 / from user experience to human experience (with the help of ai) / hugo pinto

From user experience to human experience (with the help of AI)

© 2016 International Business Machines Corporation

Hugo Pinto ©hugomcpinto

© 2016 International Business Machines Corporation

Expand and connect beyond

User centric frameworks – how do you extend the reach of your business to all the relevant touch points and design experiences

beyond the ones you control/own?

© 2016 International Business Machines Corporation

Maintaining the trust

© 2016 International Business Machines Corporation

© 2016 International Business Machines Corporation

Set of capabilities that transform human traits in to computational capabilities Relationship

Extraction

Questions &

Answers

Language Detection

Personality Insights

Keyword Extraction

Image Link Extraction

Feed Detection

Visual Recognition

Concept Expansion

Concept Insights

Dialog Sentiment Analysis

Text to Speech

Tradeoff Analytics

Natural Language Classifier

Author Extraction

Speech to Text

Retrieve &

Rank

Watson News

Language Translation

Entity Extraction

Tone Analyzer

Concept Tagging

Taxonomy

Text Extraction

Message Resonance

Image Tagging

Face Detection

Answer Generation

Usage Insights

Fusion Q&A

Video Augmentation

Decision Optimization

Knowledge Graph

Risk Stratification

Policy Identification

Emotion Analysis

Decision Support

Criteria Classification

Knowledge Canvas

Easy Adaptation

Knowledge Studio Service

Statistical Dialog

Q&A Qualification

Factoid Pipeline

Case Evaluation

© 2016 International Business Machines Corporation

IBM is creating a new partnership between people and computers that enhances, scales and accelerateshuman expertise

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Jessy, 25© 2016 International Business Machines Corporation

11

12

13

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Retailer

© 2016 International Business Machines Corporation

Bank

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Logistics

© 2016 International Business Machines Corporation

Technology

© 2016 International Business Machines Corporation

experiencethe future today

Team Cats & Dogs star in:we hacked an inhaler and created WAZE for asthma

ASTHMAis a global addressable market is the size of Europe

250M sick

500K deaths

2013THE CAUSE

1. Personalized weather, pollen and pollution forecast

2. Use of a connected inhaler that generates time stamp, location,

dosage administered

3. Associate weather channel data for that geo-location

4. Learn from the usage of the device and monitor through an

app

5. Produce recommendations about how to prevent attacks

advising on preventive administration of dosage

IBM Design Thinking

© 2016 International Business Machines Corporation

Why not track the puffs and send out an alert when the pump is running out?

BOARD+BLUETOOTH+CLICK BUTTON+INHALER+BLU TAC=CONNECTED INHALER

the hack

© 2016 International Business Machines Corporation

Geo-location tag?Understand patterns that trigger MY crisis?

The Life of an asthmaticmanaging

external and personal

conditions to live with this

chronic disease

weatherhealthfoodpollutionpollenexercisemedication

© 2016 International Business Machines Corporation

And then there’s an app (no time for chat bot)

POLEN

WEATHER

POLLUTION

LAST DOSE GENERATED BY THE CONNECTED

INHALER

NBP (NEXT BEST PUFF)

PERSONAL SETTINGS FOR ALL YOUR SPECIFIC

INFORMATION

© 2016 International Business Machines Corporation

YOUR alerts?

© 2016 International Business Machines Corporation

So how do you design an experience that allows you to prevent asthma crisis?

© 2016 International Business Machines Corporation

© 2016 International Business Machines Corporation

What data you need to collect?

What data can you share?

Real estate

Commoditization of technology means anyone can build anything very quickly!

© 2016 International Business Machines Corporation

Disruption is continuous and informationis now available to anyone

© 2016 International Business Machines Corporation

Experience is about value exchange

© 2016 International Business Machines Corporation

We have entered a new era of augmented intelligence, in which technology is removing the physical barriers of human expectations

HEALTHY

SYMPTOMS

SICKNESSDOCTOR

TREATMENT

RECOVERYGOVERNMENTDIGITALINSURANCEPHARMA

HabitsWeatherEpidemics

STARTUPS / VC

STARTUPS / VC

STARTUPS / VCINFLUENCE

SELF-MEDICATION

EARLY TREATMENT

STAYING HEALTHY

© 2016 International Business Machines Corporation

questions?

© 2016 International Business Machines Corporation