video marketing - do's and dont's - (basic presentation)

VIDEO MARKETING DOs AND DONT’s

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• 59 % of viewers will watch a video to completion that is less than one minute long – Wistia • 92 % of mobile video viewers share videos with

others – Invodo • 65% of executives have visited a vendor’s site

after watching a video – Forbes• When marketers included a video in a email, the

click-through rate increased by 200% to 300%. Video also boost email open rates by 19% - Forrester• 59% of senior executives prefer to watch video

instead of reading text, if both are available on the same page – Forbes

A FEW FIGURES

DON’T

• Long videos

• Low quality camera

• Avoid static contents

• Mixing to many ideas

• Overselling

• Wrong testimonials

• Small display

IDEAS AND SELECTION

• Find all things you need to promote about your business – start with your speech

• Watch videos about your competitors

• Competitive Intelligence about your sector

• Select and rank your ideas

• Tell a story

THINGS TO VALIDATE BEFORE DOING THE STORYBOARD:

Brainstorming to express your opinion on:

• Time• The background• Ton• Voice over• Animations• Text• The music • Models• Additional Expectations

STORYBOARD

The storyboard is the main tool for get the best comprehension between the client and the agency

VIDEO UPLOAD

• YOUTUBE CHANNEL CREATION• VIDEO UPLOAD• VIDEO TEXT KEYWORDS• THUMBNAILS

BRODCASTING

RETURN ON INVESTMENT

All of the social platforms offer really great analytics tools that make it simple to track engagement, including Facebook Page Insights, YouTube Analytics, and others.

• Insert a direct link in your video description to lead to your product page

• Insert a promotion only for the video viewers

• Create a separate landing page with a contact form

ACTIONS TO MESURE THE ROI

FROM MARKETING TO SALES

• Sales will start using video throughout the selling process and start to personalize individual videos to better connect with potential buyers. Seller can explain better and save time during a business meeting.

• Marketers using video throughout the promotion process. Videos are used in communication for helping promote your business. The main goal is to gain visibility on your own market.

KEEP IN TOUCH

FindYourWayInTheWorld is a Video Marketing Agency based in Singapore and Bangkok, leader in online broadcasting that helps businesses and companies to improve their marketing approach through video marketing.

findyourwayintheworld.com+ 66 95 591 0868 pierredrd.01@gmail.com

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