vinco real value through v ws-teigland

Leveraging Virtual Worlds for Leveraging Virtual Worlds for Real World ResultsReal World Results

Dr. Robin Teigland, akaDr. Robin Teigland, akaKarinda Rhode in SLKarinda Rhode in SL

Stockholm School of EconomicsStockholm School of Economicswww.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteiglandwww.nordicworlds.net September 2010September 2010

History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,

… …

Steam Steam engineengine

Internal Internal combustion combustion

engineengine

MicroelectroniMicroelectronicscs

Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C

Schön 2008Schön 2008

Third industrial revolution?

22

eZeZ 230+230+PartnerPartner

ss

30,000+30,000+CommunityCommunitymembersmembers

5,000+5,000+Customers in Customers in 130 countries130 countries

• #1 open source content management #1 open source content management softwaresoftware

• Customers include UN, Vogue, Hitachi, 3M, Customers include UN, Vogue, Hitachi, 3M, MITMIT

• 75 employees in 9 countries (US, Europe & 75 employees in 9 countries (US, Europe & Asia)Asia)

eZ provides eZ provides platforms for value creation platforms for value creation across firm boundariesacross firm boundaries

Building skills in virtual environmentsBuilding skills in virtual environments

My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30

individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under

pressurepressure•Managing cross-cultural conflict Managing cross-cultural conflict

without face-to-face without face-to-face communicationcommunication

Teigland 2009Teigland 2009 55

Here comes the Immersive InternetHere comes the Immersive Internet

O’Driscoll 2009O’Driscoll 2009 66

Moving out of the Gartner hype cycle Moving out of the Gartner hype cycle trough?trough?

Virtual worlds today?

77

““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go

there as well.”there as well.” CastranovaCastranova

http://www.youtube.com/watch?v=-ahqjBeknT0http://www.youtube.com/watch?v=-ahqjBeknT0 88

•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in

20122012

•Swedish government Swedish government granted bgranted bank license to

Mind Bank in 2009

•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010

•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in

20122012

•Swedish government Swedish government granted bgranted bank license to

Mind Bank in 2009

•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010

Learning in VWsLearning in VWs

Learning virtual Learning virtual teaming skills teaming skills

through experiencethrough experience

99

Mahaley & Teigland 2010Mahaley & Teigland 2010http://www.youtube.com/watch?v=N8XPmp0qGyghttp://www.youtube.com/watch?v=N8XPmp0qGyg

The last generation to “attend” college?The last generation to “attend” college?

1010http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/virtual/

1111

Co-creation and user innovation in VWsCo-creation and user innovation in VWs

Teigland et al 2010, Helms et al 2010Teigland et al 2010, Helms et al 2010

Co-creating a Co-creating a service with users service with users from across the from across the

globeglobe

Enhancing knowledge creation through Enhancing knowledge creation through VWsVWs

1212Nonaka & Toyama 2003, Teigland et al 2010Nonaka & Toyama 2003, Teigland et al 2010

ImmersionAvatar design

Multi-modal

communication

Interactivity &

Archiving

Emergent organizing in VWsEmergent organizing in VWs

1313

http://slpeacetrain.org/

Collaborating with Collaborating with like-minded like-minded

individuals to pursue individuals to pursue a visiona vision

Teigland 2010Teigland 2010

http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest

The rise of Avapreneurs and Born Virtuals?The rise of Avapreneurs and Born Virtuals?

Leveraging global reachLeveraging global reach−Microemployees and pro-amsMicroemployees and pro-ams−Markets and market knowledge Markets and market knowledge

Challenging multinational Challenging multinational corporations’ traditional corporations’ traditional resource advantage?resource advantage?

1414

www.slentre.com/second-life-style-photolife-for-second-life/

Teigland 2010Teigland 2010

“Avapreneur” = Avatar + entrepreneur

Which professions and industriesWhich professions and industrieswill will notnot be revolutionized? be revolutionized?

1515

From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …

...the “mobility” of labor?...the “mobility” of labor?

Teigland 2009Teigland 2009 1616

Interested in learning about Interested in learning about entrepreneurship and innovation through entrepreneurship and innovation through

Virtual Virtual Worlds?Worlds?

1717

NVWN – Nordic VW NetworkNVWN – Nordic VW Network

• Project Team of 9 PartnersProject Team of 9 Partners• Interdisciplinary: Communication, Design, Economic Interdisciplinary: Communication, Design, Economic

Geography, Entrepreneurship, Information Technology, Geography, Entrepreneurship, Information Technology, Innovation, Strategy Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, International: Denmark, Finland, Iceland, Norway, Sweden, USAUSA

• Interorganizational: Academia, Industry, Public SectorInterorganizational: Academia, Industry, Public Sector

• Timing: March 2010 to February 2012Timing: March 2010 to February 2012• Total budget approx. USD 1 mlnTotal budget approx. USD 1 mln

• Nordic Innovation Center: USD 450,000Nordic Innovation Center: USD 450,000• Co-financing by partners: USD 450,000Co-financing by partners: USD 450,000

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Photo: Lindholm, Metro

1919