visual social marketing: the next generation of social media

Visual Social Marketing: The

Next Generation of Social Media

Marissa.Pick@Euromoneyny.com

@MarissaPick

Social Media Facts

72% of all internet users are now active on social media

71% of users access social media from a mobile device

18-29 year olds have an 89% usage

The 30-49 bracket sits at 72% usage

60% of 50-60 year olds are active on social media

In the 65+bracket, 43% are using social media

The fastest growing demographic on Twitter is the 55-64 year age bracket

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Your BRAIN processes images 60,000 times quicker than text.

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Publishers who use infographics grow in traffic an average of 12% more than those who don't

The power of images on Twitter

The power of images on Facebook

Photos and images on Facebook generate 53% more 'Likes' than the average post.

79% journalistssay that images

increased the odds

of a story (press release) getting picked up.

That’s good PR!

Readers are

4X more likely to engage or

comment on a blog post with a

good image.

That’s good PR!

Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014! 

Why Incorporate Visuals?

Story telling Behind the scenes More personal connections Reinforce your brand/event message Show them how awesome your brand is Inspire with ideas Visual stories your customers/attendees

want to see/hear

Don’t have endless budgets?

10 Tips for Using Visual Social Marketing for Your Business

1. Balance Fun Images With Pictures From Your Business

2. Leverage Videos & Embed Instagram & Vine Videos within Your Blog or Website

Internal Case Study:Reader’s Appreciation Week

Inspire Potential Customers Evoke Emotions

4. Leverage Photo Contests

5. Network Across Social Media:

Engage—like others’ photos and leave comments

Follow your already established followers from other social media platforms

Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.

6. Reward Followers!

#EarthDay Inspired Lead Generation ROI

7. Show what your product can do - invite user generated content for a chance to be featured!

8. Showcase Photos of Employees - celebrate your staff & show them how much they’re valued

9. Show Your Office & Company

#CanPower14 Social Media Lounge

10. Expose Something Newsworthy!

Use Flipagram to Visualize

Questions?

marissa.pick@euromoneyny.com@MarissaPick