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Social Media, Social Capitaland Generation GKristen Fisher RatanHighWire Publishers MeetingSpring, 2009Why Should Scholarly Publishers Care?

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Digital media is exploding3

Lets ReviewEveryone is a publisher

Everyone is an author

Every platform is an expert resource

Everything is democratized4

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Authoring Sites

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User-generated eBooks

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A browser extension that lets you comment right next to any text or image that you find on the web and syndicate

ReFrameIt9

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Instant SyndicationReFrameItCommentReFrameIt NetworkFacebookTwitterRSSEmailWidget10

Symptoms of Information OverloadIncreased cardiovascular stressWeakened visionConfusion and frustrationImpaired judgment based upon overconfidenceDecreased benevolence to othersDavid Shenk, Data Smog

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It may sound incredibly un-hip and reactionary, but to hell with the wisdom of crowds. Watching the crowd might be entertaining, but when I need to work, I can get far better results if I constrain that crowd to a few people whose opinions I have reason to respect.-Geoffrey Bilder, CrossRef12

Filtered aggregation13

NY Times Article Skimmer

http://prototype.nytimes.com/gst/articleSkimmer/ 14

Edited aggregation or Link Journalism= Combination of news from trusted sources, vetted by human editors

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Platform for Link Journalism

http://www.publish2.com/16

In the war for attention, filtered aggregation will win17

The reality is that the internet continues to be a rich platform for intermediation strategies, and it's the intermediaries who stand to skim up most of the profits to be made from Web 2.0 -Nick Carr

http://www.roughtype.com/archives/2005/11/hypermediation.phpHypermediation18

Aggregating links is where the real power online is, not in aggregating content and getting traffic from the resulting links-Kent Andersonhttp://scholarlykitchen.sspnet.org/2009/04/14/links-matter-more-than-content-folks/Its the links, stupid. And everyone gives Google their links to read for free!!-Scott Karphttp://publishing2.com/2009/04/11/how-google-stole-control-over-content-distribution-by-stealing-links/

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Show Me The Money!21

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Stop! Money isnt the capital of choice in online communities, it is Whuffie! -Tara Hunt

Blog: http://www.horsepigcow.com/

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Whuffie = social capital 23

Wikipedia on Whuffiethe ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom.

Whuffie replaces money, providing a motivation for people to do useful and creative things.

Whuffie = cred without it youre a whole lot of spam24

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Make WhuffieWhuffie is about reputationHistorically, scholarly publisher have had reputation How can you leverage that?Add value:Find or create the relevant filter Add or integrate the social aspectDemocratize stuffWho is in your community; what do they want?What can you afford to contribute or give away?25

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Who Cares About Whuffie?26The G Generation The G stands for GenerosityTrust peer-to-peer communicationDisgusted with greed and dishonesty Mistrust traditional authorities

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Thank You!