voddler - balancing content licensing and technology in a new vod world

Voddler @ NMC201227 September 2012

Anders Sjöman, anders.sjoman@voddler.com

The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.

Voddler at a snapshot

• Launched in Sweden 2010• 1,3 million users in Scandinavia +

Spain• 30 content deals, including

Hollywood majors and local partners• +5 000 movies; primarily TVOD, but

also AVOD and membership packages• 18 million movies served since 2011• One login, mulitiple platforms:

PC/Mac, iPad, iPhone, Android, Symbian, Meego, Windows Phone

• Patented streaming platform for better quality, lower costs and easy roll-out.

• Unparalleled viewing experience, with HD and offline mode.

THE INDUSTRY

BUSINESS MODEL

THE TECHNOLOGY

AVOD)

COULD BE THE START OF A BEAUTIFUL FRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]

“Your online video store.”

“One monthly fee, just like your cable.”

“Catch-up TV.”

Cinema DVD (rent/buy) “Free-to-air” TVPay-TV3 - 4 years

Rental (TVOD Current) Purchase (EST)

Subscription(SVOD)

Ad-funded (AVOD)Rental (TVOD Library)

IT’S GETTINGCROWDED IN HERE[AUSTIN POWERS| GOLDMEMBER| 2002]

A Scandi VOD Explosion!

WE’RE GONNANEED A BIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]

Here’s a problem: The Web Wasn’t Built for Video

VoddlerNet: Solving a distribution problem…

Unmanaged peer networks "many-to-many“ with quick distribution

VoddlerNetControlled + Decentralized“many to one”

Server-based networks (CDN)"one-to-many“ with central control

VoddlerNet: Scalable with QoS at all data levels

Next-generation cloud-based streaming solution

• Decentralized, truly edge-based distribution• Cloud-based and device agnostic• Quality of Service (QoS), unparalleled

viewing quality• Scalable: perfect match

supply/demand at all volumes• Easy to roll-out with minimal

investments• Cost-efficient: makes use of installed

end-user devices• Software-based, no hardware

investment needed• Works on both fixed broadband and

mobile connectivity

VOD-service

Consumerswith VNet95% of data

volume in VoddlerNet

THE INDUSTRY CONSUMER BEHAVIOR

THE TECHNOLOGY

AVOD)

A True Next Generation VOD Service Combines Three Changing Worlds at the Same Time

I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]

Anders Sjöman+46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjoman