web 2

Web 2.0: Redefining Your

LibraryBeaver Regional Group

April 19, 2007

Presented by Beth Shenefiel

Beaver Regional Group, April 19, 2007

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Why Web 2.0

• “…libraries evolve as our users' information culture evolves…”*

• We’re the information experts!• Collaboration• Advocacy/Marketing (Branding)

* April 12, 2007 blog posting by Laura Cohen, from her blog, Library 2.0, an Academic’s perspective. [http://liblogs.albany.edu/library20/]

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Where We’ve Been

• OPACs and Databases• Library Webpages• Library Automation• E-mail/Chat• Search Engines

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What is Web 2.0• Phrase coined by O’Reilly Media in 2004• “refers to a perceived second generation

of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users” *

• AKA the “read/write web”

* "Web 2.0." Wikipedia, The Free Encyclopedia. 18 Mar 2007, 09:03 UTC. Wikimedia Foundation, Inc. 18 Mar 2007 <http://en.wikipedia.org/w/index.php?title=Web_2.0&oldid=115980154>.

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What is Web 2.0

Web 2.0 is Us/ing Us

Web 2.0 technologies are transforming the way people use the Internet.

Our patrons are no longer just reading the Web, they are creating, contributing, and collaborating.

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Web 2.0: Talk the Talk

• RSS Feeds• Blogs• Podcasts• Wikis• Flickr• YouTube• Gaming

• del.icio.us • Folksonomy • Tags• Creative

Commons• Social

Networking

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Getting Started

• Most Web 2.0 technologies are free, but require registration

• E-mail• Username/ Password

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• Short for weblog • An online journal with entries

posted in reverse chronological order (newer entries first)

• Readers can post comments to respond to the blogger’s entry

• A new blog is created every second!*

* “Tech Tools for learning,” Access Learning. Jan. 2006. www.ciconline.org/accesslearning (April 8, 2007.)

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Blogs: Talk the Talk• Vlog

– a video blog• Blurker

– a person who reads a blog regularly, but does not post comments.

• Blogosphere– a term that encompasses all blogs as a

community or social network.1

1. "Blogosphere." Wikipedia, The Free Encyclopedia. 14 Apr 2007, 21:06 UTC. Wikimedia Foundation, Inc. 15 Apr 2007 <http://en.wikipedia.org/w/index.php?title=Blogosphere&oldid=122834054>.

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Library Blogs

• AASL Weblog• ALA Tech Source• Hey Jude• The Shifted Librarian• Library Grants• Library Weblogs- Includes links

to library blogs around the world

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Podcasting

• A podcast is a similar to a radio or television broadcast.

• Available through the internet• Sound or video• Portable • Subscribe or Stream • Podcasting involves creating content,

producing the podcast, and then making the podcast available to an audience.

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Podcasting in the Library

• Dowling College Library Podcasts

• Fairfield University • Sunnyvale Public Library• Isenglass Award- Hopkinton HS• VBB Booktalks-to-Go

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Wikis• From the Hawaiian word “wiki” which

means “quick.”• Build/edit a website with no programming

or HTML. • Anyone can edit the content and edits are

instantly visible. Many authors determine the structure and content.

• Can include internal and external hyperlinks, sound, movies and graphics.

• Asynchronous communication and community collaboration.

• Must be monitored

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Wikis: Article

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Wikis: Discussion

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Wikis: Edit (really…you’re allowed…)

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Editing Wikis

• Review policy and conventions • Start editing • Type your changes • Summarize your changes • Preview before saving • Save changesFrom “Help:Editing,” Wikimedia Meta Wiki. 2007.

[http://meta.wikimedia.org/w/index.php?title=Help:Editing&action=history]

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Wikis: History

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Library Wikis

• Wikipedia • AASL Learning Standards wiki • Library Success Wiki• Beaver Regional Group Wiki

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Aggregators

• “An aggregator or news aggregator or feed reader is a client software that uses web feed to retrieve syndicated web content such as blogs, podcasts, vlogs, and mainstream mass media websites...”1

1 "Aggregator." Wikipedia, The Free Encyclopedia. 14 Apr 2007, 18:45 UTC. Wikimedia Foundation, Inc. 15 Apr 2007 <http://en.wikipedia.org/w/index.php?title=Aggregator&oldid=122803179>.

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Aggregators

• Bloglines- “Online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content.”

• Google Reader- Free to use with a Gmail account.

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RSS Feeds RSS stands for Rich Site Summary or

Real Simple Syndication Readers "subscribe" to the content

using so they don’t have to visit the site itself to get the information they want.

To view the information you use an “aggregator.” The aggregator checks the sites you subscribe to, and it sends the new content to a folder so that you can read it when you want.

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Subscribing to an RSS Feed:

1. Choose the feed

Click on the RSS button

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2. Copy the URL

Copy this URL

Ignore all this!

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Subscribing to a Feed:3. Open your Aggregator

Click “Add”

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Subscribing to an RSS Feed4. Paste URL

Paste the URL and Click “Subscribe”

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5. Choose options and subscribe

Click “S

ubscrib

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Folksonomy and Tags

• Folksonomy- – a user generated taxonomy used to

categorize and retrieve Web pages, photographs, Web links and other web content using open ended labels called tags.

• Tags-– a (relevant) keyword or term associated with

or assigned to a piece of information (like picture, article, or video clip), thus describing the item and enabling keyword-based classification of information it is applied to.

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Tagging

• Users to create subject headings• Makes lateral searching easier. • Users can follow both

standardized and user-tagged subjects; whichever makes most sense to them.

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del.icio.us

• Social Bookmarking– Store your bookmarks online– Use tags to organize your

bookmarks– View the book marks of others

• A collection of favorite sites• Accessible from any computer

with internet access• No folders

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Social Networking

• Websites created for the purpose of interacting with others– MySpace– Facebook

• Professional networking?– LibraryThing.com– Revish.com

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MySpace and Libraries

• AnnArbor District Library• Hennepin County Library• Denver Public Library• YALSA

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MySpace and Authors

• Rachel Cohn• Julie Anne Peters • Meg Cabot• K. L. Going

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Creative Commons

Want to Share?

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Creative Commons Licenses

• Attribution• Non commercial• No Derivative works• Share Alike

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Web 2.0: Safety and Privacy

• Does What Happens In Facebook Stay in Facebook

• Cyberbullying

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Redefining the Library or Library 2.0

• It is user-centered. • It provides a multi-media

experience.• It is socially rich . • It is communally innovative.

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Ann Arbor District Library

“Incorporating such tools as blogs and RSS feeds, AADL's Web portal also recently garnered accolades from the Library Administration and Management Association (LAMA) in its 2006 Best of Show competition.”

Website Usage Statistics

Feb. 2006 Feb. 2006 % Change

Stat Visits 77,277 108,601 40%

Unique Visitors 28,206 33,518 18%

Ave. Visits per Visitor 2.74 3.24 18%

Average Visits per Day 2,760 3,878 40%

Pages Per Visit 5.60 17.70 216%

Registered Users unknown 22,272(over 50% of patrons)

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Moving toward Library 2.0

• Email reference/Q&A pages

• Text-based tutorials• Email mailing lists,

webmasters • Controlled

classification schemes

• OPAC • Catalog of largely

reliable print and electronic holdings

• Chat reference• Streaming media

tutorials with interactive databases

• Blogs, wikis, RSS feeds

• Tagging coupled with controlled schemes

• Personalized social network interface

• Catalog of reliable and suspect holdings, web-pages, blogs, wikis, etc.

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23 Things

• This activity was created by the Public Library of Charlotte & Mecklenburg County

• Learning 2.0 Blog includes 23 things that you can do on the web to explore and expand your knowledge of the Internet and Web 2.0.

• Library staff were encouraged to complete all 23 items in order to receive a free USB/MP3 player.

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Next Steps

• Are you sold?• Are you curious?• Challenge:

–Join Wikispaces and contribute to the Beaver Regional Group wiki

–Subscribe to a blog–Complete the 23 things–Revisit these topics and learn something new!

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Questions/Final Thoughts

Remember…. Web 2.0 is about:• Convenience• Communication• Collaboration

web 2

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web links

ingus web

readwrite web

generation of web

web pages

rich web content

syndicated web content

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