web, search marketing, social media for nonprofits by suzanne mcdonald designated editor
Post on 20-Jan-2015
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Making Web, Search & Social Media Work for You
Maximizing Resources Designated Editor Speaking Series
Suzanne McDonald
Content & Social Strategist at Designated Editor
Association of Fundraising Professionals Rhode Island
@Sue_DesigEditor
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6 years Page 1
Masters in Journalism & Mass Communications BA in Journalism
Social Media Strategies professor
suzanne’s experience
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Communications hasn’t changed
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who is your audience?
Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary?
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your target audience
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Where does content live?
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speak to specific people
XXXX
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Website & blog resources
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your blog Google & search engines <3 fresh content
Activate keywords & make multimedia
Offers a glimpse inside your brand
Enable and moderate comments
Use an editorial calendar
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http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php
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how easy is it to use your site?
‘Put your mom in front of your site and see if she can figure it out’
− Tim AshSitetuners.com
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Forrester’s social strategy
P
O
S
T
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• Provide sneak-peeks & previews
• Create conversations & contests
• Conduct polls & ask questions
• <250 characters = 60% more Likes
• Photos & video = 2x engagement
Creating Facebook updates
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events
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• Towns & cities
• Education
• Gender
• Marital status
• Interests & Likes
• Age
Targeting Facebook ads
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Engagement & Relevance
Facebook Insights
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http-//socialtimes.com/twitter-vs-facebook-infographic_b73972
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Connections
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http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
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Find a job
Discover clients
Searchable resume
Connect on a professional level
Overcome email blocks
Continue the conversations
Showcase your expertise
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LinkedIn: Nearly 2 billion people searches in 2010
http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/
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LinkedIn market research
Discover major companies with Search
Categorize prospects with Tags
Participate in Groups specific to your industry
Contribute your expertise with Answers
Find and Connect with key influencers
Host or attend an Event and share it
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QR codes
http://mashable.com/2011/07/23/creative-qr-codes/
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QR codes: Where are they used? useful?
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
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QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
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tools to consider
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Google Analytics: soon + social
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In-person engagement
Designated Editor Speaking Series
Thank you!
Making Web, Search & Social Media Work for you
Suzanne McDonald
Content & Social Strategist at Designated Editor
Association of Fundraising Professionals Rhode Island
@Sue_DesigEditor
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