what is a "business model"?

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A concise introduction to Business Model thinking for managers.View HD video at http://www.youtube.com/watch?v=XnLaQzi8xJchttp://betterbusinesslearning.com

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www.betterbusinesslearning.com

“ business

model” ?

what is a

www.betterbusinesslearning.com

is it…

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mba jargon?

meaningless management

speak?

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possibly.

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people have been

talking about

“business models”

more and more

over the last decade…

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because it is a way to

organisations…

conceptualise and

understand

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…as

systems…

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…that have

common

components.

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to understand an

organisation’s

business model ,

think about:

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value what

It creates

1.

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who it

serves

2.

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what sets it

apart

3.

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what

it depends upon

resources

4.

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its Crucial

relationships

5.

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the

channels

through which

it delivers

6.

value

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how it

generates

money

7.

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and…

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what it

spends

money on

8.

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business model

is not just about

changing what you sell…

innovation

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it is about

continually

re-evaluating…

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who you are

with whom you collaborate

what value you create

how you work

how you capture value

how sustainable you are

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modern business is a

continual

re-evaluation

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modern managers must

become adept at

“ambidextrous thinking”

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exploring new

business models

exploiting

their current

business model

whilst also

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explore exploit &

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in an era of

rapid change,

organisations

either…

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adapt

die or

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embrace the

change!

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what is a

business model?

summary:

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• how an organisation creates

& captures value

• who it serves

• what sets it apart

• its key resources & relationships

• its delivery channels

• how it generates revenue

• its cost structure

www.betterbusinesslearning.com

www.betterbusinesslearning.com

gavin wedell mba

"The Annual New England Xylophone Symposium"

by DoKashiteru (feat. spinning merkaba)

http://ccmixter.org/files/DoKashiteru/19848

is licensed under a Creative Commons license:

http://creativecommons.org/licenses/by/3.0/

Music credit:

better business learning by

www.betterbusinesslearning.com

www.betterbusinesslearning.com

Ps: There’s a great tool called

“the business model canvas”

(Google it!)

check it out.

©2011 Gavin Wedell

All non-audio content

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