what is a "business model"?
Post on 18-Sep-2014
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DESCRIPTION
A concise introduction to Business Model thinking for managers.View HD video at http://www.youtube.com/watch?v=XnLaQzi8xJchttp://betterbusinesslearning.comTRANSCRIPT
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“ business
model” ?
what is a
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is it…
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mba jargon?
meaningless management
speak?
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possibly.
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people have been
talking about
“business models”
more and more
over the last decade…
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because it is a way to
organisations…
conceptualise and
understand
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…as
systems…
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…that have
common
components.
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to understand an
organisation’s
business model ,
think about:
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value what
It creates
1.
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who it
serves
2.
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what sets it
apart
3.
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what
it depends upon
resources
4.
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its Crucial
relationships
5.
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the
channels
through which
it delivers
6.
value
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how it
generates
money
7.
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and…
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what it
spends
money on
8.
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business model
is not just about
changing what you sell…
innovation
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it is about
continually
re-evaluating…
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who you are
with whom you collaborate
what value you create
how you work
how you capture value
how sustainable you are
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modern business is a
continual
re-evaluation
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modern managers must
become adept at
“ambidextrous thinking”
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exploring new
business models
exploiting
their current
business model
whilst also
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explore exploit &
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in an era of
rapid change,
organisations
either…
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adapt
die or
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embrace the
change!
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what is a
business model?
summary:
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• how an organisation creates
& captures value
• who it serves
• what sets it apart
• its key resources & relationships
• its delivery channels
• how it generates revenue
• its cost structure
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gavin wedell mba
"The Annual New England Xylophone Symposium"
by DoKashiteru (feat. spinning merkaba)
http://ccmixter.org/files/DoKashiteru/19848
is licensed under a Creative Commons license:
http://creativecommons.org/licenses/by/3.0/
Music credit:
better business learning by
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Ps: There’s a great tool called
“the business model canvas”
(Google it!)
check it out.
©2011 Gavin Wedell
All non-audio content