what you need to know about snapchat for business

#SocialPro #23A2 @CarlosGil83

ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED

WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS

#SocialPro #23A2 @CarlosGil83

HEAD OF SOCIAL MEDIA, BMC SOFTWARE

8+ YEARS IN B2B AND B2C SOCIAL MEDIA

JOINED SNAPCHAT IN 2013

SNAPCHAT UDEMY COURSE CREATOR

CARLOS GIL

#SocialPro #23A2 @CarlosGil83

USE ADVANCED STRATEGIES TO GROW FOLLOWERS

LEVERAGE GEO-FILTERS TO BUILD AWARENESS

DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS

AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:

#SocialPro #23A2 @CarlosGil83

MOBILE APP USED FOR MICRO-CONTENT STORYTELLING

PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG

CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

UNDERSTANDING THE BASICS

#SocialPro #23A2 @CarlosGil83

“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”

REAL TALK

#SocialPro #23A2 @CarlosGil83

200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY

MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK

BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

WHY SNAPCHAT MATTERS

#SocialPro #23A2 @CarlosGil83

BRANDS ARE FLOCKING TO SNAPCHAT

#SocialPro #23A2 @CarlosGil83

MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017

#SocialPro #23A2 @CarlosGil83

“SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS, NOT SEXTING”

REAL TALK

#SocialPro #23A2 @CarlosGil83

CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING

BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER

BUILD ADVOCACY AND UGC THROUGH TAKEOVERS

KEY DIFFERIENTATORS

#SocialPro #23A2 @CarlosGil83

“PEOPLE WANT TO ENGAGE WITH PEOPLE NOT BRAND LOGOS”

REAL TALK

#SocialPro #23A2 @CarlosGil83

LEVERAGE EXISTING SOCIAL MEDIA CHANNELS

HIRE SOCIAL MEDIA INFLUENCERS

TARGETED INSTAGRAM AND FACEBOOK ADS

KEYS FOR GROWING FOLLOWERS

#SocialPro #23A2 @CarlosGil83

LEVERAGE EXISTING CHANNELS

#SocialPro #23A2 @CarlosGil83

INFLUENCERS BRING REACH AND STORYTELLING SKILLS

#SocialPro #23A2 @CarlosGil83

TARGETED ADS ON FACEBOOK AND INSTAGRAM

#SocialPro #23A2 @CarlosGil83

CREATE CONTENT COMPLIMENTARY TO YOUR BRAND

BE HUMAN, TRANSPARENT, AND HAVE FUN!

USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES

KEYS FOR CREATING CONTENT

#SocialPro #23A2 @CarlosGil83

GO “BEHIND THE SCENES” WITH YOUR CONTENT

#SocialPro #23A2 @CarlosGil83

EXAMPLE: TACO BELL

#SocialPro #23A2 @CarlosGil83

EXAMPLE: W HOTELS

#SocialPro #23A2 @CarlosGil83

RUN FLASH SALES EXCLUSIVE TO SNAPCHAT

OFFER FOLLOWERS COUPON CODES TO MEASURE SALES

USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S

KEYS FOR CONVERTING

#SocialPro #23A2 @CarlosGil83

BUILD A LOYAL AUDIENCE AND COMMUNITY

#SocialPro #23A2 @CarlosGil83

RUN FLASH SALES AND OFFERS

#SocialPro #23A2 @CarlosGil83

SNAPCHAT IS “IT” AND IT’S HERE TO STAY

THE KEY IS TO TELL ENGAGING, CREATIVE STORIES

DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY

RECAP AND NEXT STEPS

#SocialPro #23A2 @CarlosGil83

“THERE’S NO INSTANT ROI IN SOCIAL MEDIA,

YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”

REAL TALK

#SocialPro #23A2 @CarlosGil83

THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!