why blogging is good for your business

and the answer is….

If… you want to

increase

your business

Why Blog?

• 31 million U.S. Internet users write blogs

• 104 million people read blogs

WORDPRESS

Why Blog?

Better Listings on

Why Blog?

Promote ProductsBranding

Reach New CustomersCommunicate

Become Recognized Expert

Need Proof ?

• Companies that blog get 97% more inbound links to their websites

Need Proof ?

• Companies that blog get 97% more inbound links to their websites

• Companies that blog get 55% more website visitors

Courtesy:

How do you get leads?

• Determine your target audience

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

• Ask open-ended questions

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

• Ask open-ended questions

• Respond to comments

How do you get leads?

• Comment on other people’s blogs

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

• Invite “expert” guests

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

• Invite “expert” guests

• Use other social media sites

Simple Rules

• Include keywords in blog title

Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

• One idea per post

Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

• One idea per post

• Use Pictures or Videos

Generate a Response

• Know your call to action– Visit your website– Email for a quote – Sign up for newsletter

Generate a Response

• Know your call to action

• Use keywords throughout post

Generate a Response

• Know your call to action

• Use keywords throughout post

• Remember your target audience

Generate a Response

• Know your call to action

• Use keywords throughout post

• Remember your target audience

• Start writing!

email: gloria@gloriarand.comphone: (786) 942-8321