wireless breakfast briefing

Wireless Broadband: MaximisingCurrent Investments Through New

Services

Breakfast BriefingMobile and Wireless Communications Europe

19th June 2008Sullivan House, London

2

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7

Addressing Market Needs – Our Telecom Deliverables

Market Insights• The 2008 Telecoms Subscription will consist of 15-17 Market Insights (as listed

in the following slides) i.e. 20-40 page market analyses, typically highlighting key opportunities, providing market size, growth trends, as well as competitive landscape.

Industry Tracker• A quantitative tracker for both Fixed and Mobile Telecoms will be launched in

phases, beginning in Q3 – focusing on FR, IT, UK, DE

Market Alerts• In order to provide clients with a regular update, there will be a bi-monthly

market alerts in the form of analyst commentaries and perspectives on recent industry events

Interactive Briefings• Additionally, there will be a series of quarterly live analyst briefings, industry

breakfast briefings as well as optional analyst inquiry hours in order to maintain the interactivity with clients.

Telecoms Focus

8

• In the mobile & wireless market, we will be focusing on:

i. Access technologies - including P2MP technologies such as WiMAX, HSDPA and closer range technologies like Femtocells and NFC.

ii. Data services particularly service delivery platforms covering the entire array of mobile services.

• In the fixed telecoms market, the focus will be on convergence services (triple & quadplay)– how will broadcasters and telcos compete & collaborate.

• We will also look at two legislative areas:

a. Data Retention

b. Eco-sustainability

Here we will look at both vendors & SPs to identify where the revenue opportunities are.

Optimising Investments through New Service Areas - Our Telecoms Focus

Telecoms Focus

9

Beyond Mobile Devices - Accessorize! July ’08

Mobile Messaging Markets in Europe May ’08

European Mobile Premium Content Market May ’08

Exploring the European Market for Mobile Smart Devices Feb ’08

Exploring the European Union Research Policy in Pervasive and Ubiquitous Computing April ’08

Topics/ Publication Date

Research Schedule – Q 1/2Telecoms Research

10

Topics/ Publication Date

Eastern European Mobile Outlook - Fuelled Up and Ready to Go Sept ’08

Beyond Quad-play : Goldmines for European 'Multiple System Providers‘Oct ’08

Sustainable Telecoms - Who Stands to Reap Green Dividends Sept’08

Western European Mobile Outlook - Opportunities amidst Saturation Sept ’08

Ad-based Content Communities: A lucrative avenue for the mobile content industry July ’08

WiMAX vs. 3G LTE: Undermining factors in deciding the next generation technology of choice July ’08

Research Schedule – Q3Telecoms Research

11

Research Schedule – Q4

Topic/

Publication Date

Mobile Content: opportunities for creative digital art companiesDec ’08

Data Retention - telecoms, healthcare & banking Oct ’08

The Mobile Industry turns to Machine-to-Machine Technologies as new revenue streams Oct ’08

Femtocell Business Models : Who will make money out of this? Oct ’08

Searching and Locating People and Resources: Business Opportunities in the New Era of Mobile Interactivity Oct ’08

Telecoms Research

12

Research Schedule – Q4 (continued)

Topic/

Publication Date

How will Mobile Operators benefit from NFC based mobile payments? Dec ’08/Jan ’09

European Union research activities in wireless and fixed communications space. An analysis of FP7 and its impact on businesses Dec ’08

Telecoms Research

13

Selection of Past Studies

Jan-07The EU Directive on Data Retention and its Implications for Service Providers

Jun-07European Business Telephony Markets

Jun-07Fibre in the Last Mile in Europe

Sep-07European IPTV Markets Update

Oct-07Technology Embracing the Green Religion

Nov-07European Wireless E-Mail Markets

Jan-08European Mobile Sales Force Automation (SFA) Markets

Mar-08EC unleashes watchdogs to tame wild telco cats?

Mar-08Broadband Markets in Europe

Telecoms Research

14

Examples of a few of our industry partnersSome Partners

15

Agenda

09:30 Arrival of Guests

09:50 Welcome Note

10:00 Mobile WiMAX - To Be or Not to Be? Luke Thomas, Programme ManagerPresentation followed by Q&A

10:30 Content and Verticals: the New Frontiers for the Mobile IndustrySaverio Romeo, Research Analyst Presentation followed by Q&A

11:00 Generating Unique Business Benefits With WiMAX-Enabled ApplicationsAlexander Michael, Principal ConsultantPresentation followed by Q&A

11:30 Close

Mobile WiMAX - To Be or Not to Be?

Luke Thomas, Programme Manager

ICT-Europe

June 19th, 2008

17

Agenda

� Mobile Broadband Revolution

� Update from WiMAX Forum Global Congress

� Mobile WiMAX Certification Update

� Challenges for Mobile WiMAX

� Next Steps for Mobile WiMAX

� Conclusion

© 2008Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of

it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Mobile Broadband Revolution

19

UMPCs & Smartphones

Unified Communication across various devices/applications with synchronized updates

Relaying real-time presence information across various devices and applications

Source: Frost & Sullivan

World of Convergence

20

Unpredictable User Behaviour

Consumer habits changing from …

SWITCHSWITCH

SURFSURF

SLEEPSLEEPSEARCHSEARCH

PARTICIPATEPARTICIPATE

PERSONALIZEPERSONALIZE

To succeed in mobile broadband, mobile operators need to shift from being Service Providers to … Value-Added Experience Providers.

21

Mobile Operators are now working on it !

Source: Miyowa

22

Update from WiMAX Forum Global Congress (1 of 2)

�First Mobile WiMAX Wave 2 products certified at 2.5GHz (Finally!!!).

�WiMAX Forum Stamp received by 8 suppliers for a total of ten products complying to Wave 2 Phase 1 certification in channel bandwidths of 5MHz and 10MHz.

�Wave 2 Phase 1 incorporates nearly 42% to 82% of the various tests

outlined for Release 1.0 Wave 2 requirements. Wave 2 Phase 2 incorporates all test procedures for Base Station and Mobile Station certification of Protocol Conformance Testing, Radio Conformance Testing and Interoperability Testing.

�WiMAX Forum will begin to accept certification for Fixed WiMAX 3.5GHz equipment by Q3 2008, with testing beginning in Q4 2008 and certification

achieved by the end of 2008.

23

Update from WiMAX Forum Global Congress (2 of 2)

�Baltimore will have the first commercial service of Xohm in September 2008 followed by Washington DC and Chicago by Q4 2008 (provided the new

WiMAX venture ‘ClearWire’ deal closes by Q4 2008).

�Sprint Nextel and ClearWire better get their act right as Clearwire had an accumulated net loss of $1.19 billion and owed $1.26 billion in debt at the

end of 2007, with Sprint Nextel having a $20.5 billion debt load.

�Open Patent Alliance (OPA) has been formed with founding membersAlcatel-Lucent, Cisco, Intel, Samsung, Sprint Nextel and ClearWire.

- But will QUALCOMM join OPA?

�WiMAX Forum estimates that 100+ Mobile WiMAX products will be certified by the end of 2008, and by 2011, 1000+ products will undergo Mobile WiMAX certification.

24

Mobile WiMAX Certification Roadmap

Source: WiMAX Forum

Challenges for Mobile WiMAX

26

Key Challenges for Mobile WiMAX

WiMAX roaming agreements (The Roaming Readiness

Program in December 2008 will address this issue)

Challenges

Delays to Spectrum Auction

Battery Life of Client Devices

Co-existence of Mobile WiMAX with existing cellular technologies and WiMAX

to Wi-Fi roaming (vice-versa)

IPR pertaining to Mobile WiMAX still ambiguous

Sir, where do you wantme to install this 2x2MIMO base station?

MIMO Antennas (Size and Weight Factor)

27

Voice Capacity for Mobile WiMAX

Mobile WiMAX loses 80% of its sector capacity at 30 VoIP users per sector

Source: QUALCOMM

28

Battery Life of Client Devices

�Power Added Efficiency (PAE) is the ratio between the power input into the power amp, and the signal output power, and is a key performance index for evaluating power amps.

�A low PAE means that a large fraction of input power is consumed as heat or otherwise wasted.

�Power amps for mobile phones, for example, offer PAEs of 40% to 45% for wideband code division multiple access (W-CDMA), and 50% to 55% for Global System for Mobile Communication (GSM).

�For Mobile WiMAX, though, the PAE is only 10% to 20%.

�Hence, 3G LTE has chosen Single-Carrier FDMA (SC-FDMA) as its uplink technology to overcome challenges faced by Mobile WiMAX using OFDMA.

29

IPR Issues for Mobile WiMAX

Source: Schwegman, Lundberg, Woessner & Kluth, WiMAX Forum

Of the 23 Companies that hold more than 10 Patents…74% are WiMAX Forum members, representing 82% of the patents held in concentrations of 11 or more patents per company

No single company has a dominant IPR Position in Mobile WiMAX

1550 Patents are

distributed among

330 companies

QUALCOMM is one of them �☺�☺�☺�☺

30

Delays in European Spectrum Auctions

Source: Ericsson

Next Steps for Mobile WiMAX

32

Key Questions to Ponder on…

� Would Mobile WiMAX be a suitable alternative to 3G or a complementary extension to 3G?

� Should one wait for WiMAX Forum certified products or opt for pre-Mobile WiMAX equipment gear?

� Would it be feasible to use Mobile WiMAX for fixed, nomadic and portable services (pertaining to data) and have an MVNO agreement with the cellular operators for mobile voice services?

� What kind of applications (Killer application?) can be triggered by Mobile WiMAX and will it focus on the Enterprise or Consumer?

� Can Mobile WiMAX provide good in-building coverage at 2.5GHz or does one need to also consider femtocells?

� Will one have enough spectrum to cover a reasonable population and compete with existing alternatives?

� Considering an RoI for Mobile WiMAX is likely to between 3 to 5 years, is it worth the risk? Where will the extra funds come from?

33

Conclusion: Mobile WiMAX Not Quite There Yet !

� If you compare Mobile WiMAX and 3G LTE, they are more or less similar based on OFDMA ; Main difference is, it is pushed by 2 separate camps.

� However, Mobile WiMAX is a ratified standard today, 3G LTE is not.

� Mobile WiMAX + 3G LTE merger: Could potentially happen in 2009 !

� The initial client devices for Mobile WiMAX will be laptops and UMPC’s in 2008 with smartphones in 2009/2010.

� Not all operators are keen on deploying MIMO+Beamforming base stations.

� Delays in spectrum auctioning will go against the lead time that Mobile WiMAX has over 3G LTE.

� If WiMAX operators and terminal vendors focus more on the technology and not on enhancing the user experience, then end-users will not be able to understand and differentiate from existing wireless service alternatives. WiMAX terminal vendors need to start thinking of iPhone version 3.0 today !

34

Thanks for Your Attention !

Officer, the reason why I put up a mini WiMAX base station on top of my car was to get high quality video feed of the traffic in Victoria on my Mobile WiMAX device !

Hey Steve, let us know when them iPMaXphones are out awrite !!!

Any Questions?

Content and Verticals: The New Frontiers for the European Mobile Industry

Saverio Romeo, Research Analyst

Mobile and Wireless Communications Europe

19th June 2008

36

Agenda

• The status of the mobile communication market in Europe

• Mobile Penetration

• ARPU Dynamics

• Evolution of Pricing

• Exploring the next mobile experience in Europe

• Mobile Content

• Pervasive Mobile Life

• Conclusions

The Status of the Mobile Communication Market in Europe

A Space in Transition

38

High Penetration in the EU 27 Member States

436.68478.38

553.46

95

103.2

111.8

0.00

100.00

200.00

300.00

400.00

500.00

600.00

Oct-05 Oct-06 Oct-07

Year

Su

bscri

bers

(m

illi

on

)

85

90

95

100

105

110

115

Mo

bil

e P

en

etr

ati

on

(%

)

At the end of October 2007, mobile penetration was over 140% in Italy, Lithuania, Latvia, and Luxembourg. France, Poland, Slovenia, and Romania were the only countries with a mobile penetration below 100%.

Source: Frost & Sullivan

39

Eastern Europe (Non EU) Closer to Full Penetration

Source: Frost & Sullivan

Country

Mobile

Penetration (%) Date

Albania 73.6 Dec-07

Belarus 73.4 Nov-07

Bosnia Herzegovina 58.1 Dec-07

Croatia 105.3 Dec-07

Kosovo 40.2 Dec-07

Macedonia 94.7 Dec-07

Moldova 32.5 Dec-06

Montenegro 120.4 Dec-07

Russia 106.5 Dec-06

Serbia 95.3 Dec-07

Turkey 87.2 Dec-07

Ukraine 114.4 Sep-07

40

The Economic Implication of a Saturated Market -Declining ARPU

ARPU

Year

Voice ARPU

SMS ARPU

Data ARPU

“ARPU declines as the penetration rate increases and low-usage subscribers are attracted by low tariffs….there is typically a negative correlation between ARPU and penetration rate..”(Harald Gruber, The Economics of Mobile Telecommunications, Cambridge University Press, 2005)

41

Looking at Mobile Operators – The Case of Vodafone

0.00

5.00

10.00

15.00

20.00

25.00

Q1

2006

Q2

2006

Q3

2006

Q4

2006

Q1

2007

Q2

2007

Q3

2007

Q4

2007

Quarter

AR

PU

(€)

Voice ARPU (Italy)

Voice ARPU (Germany)

Messaging ARPU (Italy)

Messaging ARPU

(Germany)

Data ARPU (Italy)

Data ARPU (Germany)

Source: Frost & Sullivan

42

Looking at Mobile Operators – The Case of Orange

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

1Q

2006

2Q

2006

3Q

2006

4Q

2006

1Q

2007

2Q

2007

3Q

2007

4Q

2007

Quarter

AR

PU

(€) Voice ARPU (France)

Data ARPU (France)

Voice ARPU (UK)

Data ARPU (UK)

Source: Frost & Sullivan

43

Looking at Mobile Operators – The case of T-Mobile in Eastern Europe

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

2006 2007

Year

AR

PU

(€) Voice ARPU (Slovakia)

Data ARPU (Slovakia)

Voice ARPU (Hungary)

Data ARPU (Hungary)

Source: Frost & Sullivan

44

The Evolution of Pricing – OECD Analysis

Definitions

Low Usage Basket: 30 outgoing calls and 33 SMSMedium Usage Basket: 65 outgoing calls and 50 SMSLarge Usage Basket: 140 outgoing calls and 55 SMS

15.18 13.69

25.8922.90

43.37

37.83

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

45.00

50.00

2006 2007

Year

Basket

Co

st

(€)

Low usage basket

Medium usage basket

High usage basket

Source: OECD and European Commission

45

Conclusion

Saturation

Declining Voice ARPU

Slow increase of Data ARPU

Changing tariffs

Which is the next mobile experience for Europe?

Moving Head: A Possible Scenario for the Market

Content, Communication, Pervasiveness

47

The Next Mobile Experience

Next Mobile Experience

Content

Pervasive Mobile Liife

Mobile Video/TV

Mobile Music

Mobile Games

Mobile Graphics

Mobile Info Services

Mobile Searching

Mobile Social Networking

Mobile Locating Services

Content

Types

Content

Tools

Mobile Advertising

Communication

Voice

Messaging

Communities

Video Communications

Applications of mobile and wireless technologies

In vertical markets such as:

m-commerce

Telematics

Telemedicine

Utilites

Source: Frost & Sullivan

48

Overview of the Mobile Content Market in Europe

2007 2012

Reven

ues (€ b

illio

n)

3

11

Source: Frost & Sullivan

The Size Of The Mobile Content Market

Mobile Music

65.5%

Mobile Graphics

11.3%

Mobile Video/Tv

14.4%

Mobile Games

8.8%

The Structure Of The Mobile Content Market

Source: Frost & Sullivan, 2007

49

Mobile Content Market – An Ecosystem of Innovative European Companies

50

Mobile Broadcast TV – A Renewed Enthusiasm

Live DVB-H Service

Ongoing DVB-H Trial

Italy• Launched June 2006• Tre Italy (H3G) has

its own network. Mediaset wholesales to Vodafone & TIM

Finland• Launched Dec 2006• Service provided by

Digita

The Netherlands• Launched Jun

2008• KPN buying the

service off Digitenne

Austria• Launched May 2008• Service being provided

by Media-broadcast

Switzerland• Launched May

2008 • DVB-H network

owned by license holder Swisscom,

France• Launch

expected Q2 2009

Germany• Launch

expected mid 2008

Source: Frost & Sullivan

Ready to launch DVB-H service

51

Emerging Trends –Searching, Locating, Networking, Advertising

Mobile Searching

Mobile Networking

Mobile Locating

Mobile Advertising

52

Mobile Content – A Possible Scenario

Mobile Video/TV

Mobile Music

Mobile Games

Mobile Graphics

Mobile Info Services

Mobile SearchingMobile Social NetworkingMobile Locating Services

ContentTypes

ContentTools

Mobile Advertising

Source: Frost & Sullivan

53

The Next Mobile Experience

Next Mobile Experience

Content

Pervasive Mobile Life

Mobile Video/TV

Mobile Music

Mobile Games

Mobile Graphics

Mobile Info Services

Mobile Searching

Mobile Social Networking

Mobile Locating Services

Content

Types

Content

Tools

Mobile Advertising

Communication

Voice

Messaging

Communities

Video Communications

Applications of mobile and wireless technologies

In vertical markets such as:

m-commerce

Telematics

Telemedicine

Utilites

Source: Frost & Sullivan

54

Pervasive Mobile Life

The Pervasive Paradigm: “The most profound technologies are those that

disappear. They weave themselves into the fabric of everyday life until they are

indistinguishable from it” (Mark Weiser, 1991).

Industry ResearchAcademic

Research

Policy Frameworks

2000 u-Japan Policy Frameworku-Korea Policy FrameworkEU Initiatives (DC-PERADA)IBM LabsEquatorThe Internet of Things (ITU)

2007

M2M communications, RFID, wireless sensor networks, wireless

and mobile technologies applied in vertical sectors such as

transport systems, healthcare, retail systems, control systems, utilities,

home automation and urban/rural planning.

55

Pervasive Mobile Life – The Vision

Community: sharing, communicating,cooperating

Indoor intelligent spaces: home network, office network, hospital network and others

Outdoor intelligent spaces: transport systems, urban planning and others

Connected intelligent vehicles

56

e-Call Initiative – Intelligent Connected Vehicles

The European Commission will mandate car manufacturers to build in-vehicle emergency call systems, or e-Call, into all new cars as a standard from 2010. By 2017, 100% of all the 17 million vehicles sold will be equipped with e-Call system. This is a new world of SIM-enabled cars ready for new vehicle mobile services.

57

M-ticketing, m-parking – Outdoor Intelligent Spaces

Requesting info/Purchasing ticket toThe Smart Posters

Receiving infoOr tickets

TeliaSonera and Västtrafik offer traffic info and m-ticket to users

Mobilkom Austria offers m-parking services.

58

ZigBee Alliance – Indoor Intelligent Spaces

• “The ZigBee Alliance is an association of companies working together to enable reliable, cost-effective, low-power, wirelessly networked, monitoring and control products based on an open global standard.” (www.zigbee.org)

• “The goal of the ZigBee Alliance is to provide the consumer with ultimate flexibility, mobility, and ease of use by building wireless intelligence and capabilities into everyday devices. ZigBee technology will be embedded in a wide range of products and applications across consumer, commercial, industrial and government markets worldwide. For the first time, companies will have a standards-based wireless platform optimized for the unique needs of remote monitoring and control applications, including simplicity, reliability, low-cost and low-power.” (www.zigbee.org)

59

Wireless Telemedicine – Connecting Communities

Solution offered by eHIT, Finnish start-up

60

Conclusions

Content

Pervasiveness

Communities

Opportunities

Market saturation

Declining ARPU

Economic Conditions

Challenges

Industry

Players

Innovation and creativity

Inter-organizations networks

Consumer focus

Actions

Alexander Michael

Principal Consultant

London, 19 June 2008

Generating Unique Business Benefits with Wireless Broadband

62

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

63

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

64

Communication technologies, particularly in some cases wireless

connectivity, facilitate the interaction to achieve operational objectives

Communication technologies, particularly in some cases wireless

connectivity, facilitate the interaction to achieve operational objectives

Customers

Suppliers

Share-holders

Regulators/Government

Competitors

Employees

Environment

Many stakeholders within an industry create challenges and pain points for businesses today

65

Wireless broadband, in particular, allows businesses to improve mobile

field force productivity and quality of decisions

Wireless broadband, in particular, allows businesses to improve mobile

field force productivity and quality of decisions

Government

Oil, Gas and

Electricity

Healthcare

Manufacturing

Transportation & Logistics

Consumer Retailing

Achieve quality control

Provide reliable services

Provide cost effective

healthcare services

Meet customer

expectations

Minimise operational & maintenance

expenses

Facilitate information

access

Wireless broadband is no longer a nice-to-have, it is becoming instrumental in realising operational objectives

66

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

67

Customers

Suppliers

Competitors

Environment

Energy companies can effectively address many business challenges with wireless broadband

• A political necessity to demonstrate corporate responsibility.

• Securing stable energy supplies is become a challenge. There is a need to find and exploit alternative (and sustainable) energy sources.

• The energy monopolies are disappearing. With the introduction ofcompetition, the energy companies must become cost efficient andcustomer focussed.

• Politically motivated caps on profits are being replaced by shareholder expectations of high returns on investment.

• To attract and retain customers, energy companies must transform their previous customer engagement methods and become more responsive.

• Customer requirements force energy companies into service level agreements with penalty clauses.

• There is a push towards de-verticalisation in the value chain.

• New technologies have also enabled the introduction of micro-distribution, the emergence of alternative energy sources and even the move towards a smart grid concept.

68

• Wireless broadband connectivity facilitates:

• Mobile Workforce Management

• Remote asset operations and maintenance for work dispatch workflows or monitoring for alarming and escalation activities

• Video surveillance of critical infrastructure such as pipelines

• Reliable backup communication networks

• Wireless broadband allows energy companies to collate real-time information which in turn facilitates better quality decision-making processes

Generation TradingDistribution

& SalesTransmission Metering

Wireless broadband allows utility companies to generate business benefits by making the value chain intelligent

69

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Canada

United States

EuropeIndia

China

AustraliaOther

Ge

ne

ratin

g C

apa

city

(MW

)Electricity Generation by Wind Farms

Italy

4%

France

3%Portugal

4%UK

4%

Rest

12%

Denmark

6%Spain

24%

Germany

43%

Europe breakdown

Source: European Wind Energy Association, 2007

There is a need to provide reliable wireless connectivity to alternative

energy generation plants

There is a need to provide reliable wireless connectivity to alternative

energy generation plants

Energy companies must incorporate alternative sources of energy to its generation and transmission plants

70

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

71

Wireless broadband cities are successful when governments match their

desired outcomes with specific needs

Wireless broadband cities are successful when governments match their

desired outcomes with specific needs

Government

Healthcare

Emergency and security services

Transportation services

Public broadband access?

Government investment is also increasingly oriented towards the realisation of “business” benefits

72

In Sweden, wireless broadband networks help overcome transportation and environmental challenges

• Electronic Road Pricing Initiative

• 2006 pilot test (IBM)

• Objectives for the Initiative were to reduce traffic volume and emissions

• Towards more intelligent transportation policies

• Utilising the ubiquitous network to facilitate flexible road pricing options

• Linking to Machine-2-Machine possibilities to meet other public service objectives

• Public safety

• Emergency

• Traffic control

73

The Italian government hopes to close the digital divide through wireless

broadband while also delivering public services

The Italian government hopes to close the digital divide through wireless

broadband while also delivering public services

In Italy, wireless broadband is used to deliver public services and to bridge the digital divide

• Turin:

• A wireless broadband network was established to provide e-government services and public library access.

• Bologna:

• Positions its City-wide wireless broadband network to provide public safety services (e.g. managing videosurveillance).

• Any excess capacity can then be made available to commercial service providers or be provided for freefor the city.

• Molfetta:

• Wireless broadband networks are used for real-time monitoring and management of traffic. The police is able to respond to incidents more appropriately.

• Promotes Molfetta as the efficient business hub of the South

74

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

75

Wireless broadband technologies such as WiMAX can be a critical

infrastructure element for business continuity purposes

Wireless broadband technologies such as WiMAX can be a critical

infrastructure element for business continuity purposes

• Many types of businesses (e.g. banks) are required by law to adhere to certain business continuity standards with provisions for communication network resilience

• More and more companies adopt internet-centric business models

• Amazon, Google …

• Ryanair, Easyjet ...

• Mission-critical applications increasingly rely on internet connectivity

• Internet outages would result in immediate and serious revenue losses

Wireless broadband is a fundamental part of a business continuity plan, as a back-up internet connectivity source

76

Contents

• Why wireless broadband is becoming essential to businesses

• Oil, Gas and Electricity

• Government Services

• Business Continuity

• Questions & Answers

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High-level summaries of case work in the global mobile sector

Sample Case Studies

WiMAX market strategy and launch support

• Our client is a leading mobile operator in South East Asia.

• Frost & Sullivan was responsible for: addressable market sizing in consumer

and enterprise segments; competitive analysis; development of marketing

plans for each prioritized target segment; implementation plan development

and proposed timelines

Location-Based Services market entry strategy

• Our client is a leading telecom service provider in South Korea.

• Frost & Sullivan was responsible for: performing an in-depth study of the US

market in terms of players, services and technologies; identifying potential

LBS business opportunities; identifying potential customers based on

competencies; recommending suitable market-entry strategy and business

model.

Business audit of data solutions

• Our client is a Tier 1 US mobile operator.

• Frost & Sullivan was responsible for: undertaking a detailed assessment of

the company’s strategy, technology roadmap, service features and go-to-

market model vis-à-vis current and projected market trends.

Internationalization strategy

• Our client was an innovative Scandinavian mobile operator.

• Frost & Sullivan was responsible for: assessing international opportunities in

North America and the Middle East; assessing partnering and business

model options; and designing a long term growth plan.

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Our have deep and wide experience with organisations throughout the ICT space (examples)

Fixed Tel and Internet Providers

• BT• Orange Business Services• Telkom• Tiscali• Verizon

Vendors/ Integrators

• Alcatel-Lucent• Avaya• Cisco• Ericsson• Motorola• Nokia Siemens Networks• Siemens Enterprise

Mobile Operators

• CMCC/ GMCC• Orange• SK Telecom• T-mobile• Vodafone• Sprint-Nextel• US Cellular

Network Security

• Blackspider• Gemalto• IBM (ISS)• McAfee• Skyrecon• Symantec

Collaboration Services

• Genesys• HP Halo• Polycom• Sony• Tandberg

Content Providers/ Aggregator/ Platforms

• AOL• Disney• ESPN• Microsoft• Real Networks• Yahoo!

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Branding, Positioning & Pricing

Competitive IntelligenceForecasting

Geographic Expansion, Market Entry Strategies

Distribution Strategies

Value Chain Optimisation (incl.

Partner programmes)

Organisational Development

Sales Optimisation

Customer centricity & customer satisfaction

Implementation of Best Practice Programmes

Product Launch, New Product Development,

R&D strategies

Technology-related strategies

Customer Strategies, Segmentation

Economic Strategies (Risk/return

assessments)

Punctual, limited Partner/coach for implementation Role in strategic/ organisational change

Broad

Specific

Analytical Scope

M&A, Corporate Partnering

Commercial Due Diligence

Corporate/ Business Unit Growth Programmes

Our Consulting Services - Examples of typical assignments

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For Additional Information

Joanna Lewandowska

Corporate Communications

ICT Europe

Joanna.lewandowska@frost.com

Nils Frenkel

Sales Manager

ICT Europe

Nils.frenkel@frost.com

Sharifah Amirah

Research Manager

ICT Europe

Sharifah.amirah@frost.com

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THANK YOU